Digital Marketing Strategist

hace 1 mes

Bogotá, Bogotá D.E., Colombia adidas A tiempo completo
Job Description

We are seeking a highly skilled Digital Marketing Strategist to join our team as a Performance Media Specialist. In this role, you will be responsible for driving revenue growth through high-quality traffic and conversion optimization for adidas ecom / app sites in Latin America.

Key Responsibilities
  • Lead ecom and app revenue generation by managing KPIs via different measurement tools (last click, MMM, GA4, Appflyer, etc).
  • Pursue efficiency and effectiveness for short and long-term business growth, drive incrementality & profitable growth.
  • Develop campaigns, initiate and manage projects, partnerships, cooperation and ensure that schedules, deliverables, budgets and timings are established.
Media Innovation
  • Drive testing, reporting, optimization, innovation and analysis on channel performance to identify key levers and opportunities for improvements.
  • Monitor and stay abreast of the latest media industry trends and best practices and innovate to evolve and develop the world-class performance media activation.
Stakeholder & People Management
  • Manage effectively and establish a collaborative relationship with different levels of stakeholders (see the key relationships below) in terms of Media Game Plan development & execution, budget management, and target achievements.
Requirements
  • University degree in the field of Business or equivalent.
  • 8+ years of experience in performance media, in-house or at a leading media buy agency.
  • Latin American market experience and knowledge is a plus.
  • Extensive experience with digital marketing & performance media in a brand environment.

The ideal candidate will have a passion for digital marketing and performance media, with strong leadership skills and the ability to work effectively in a cross-functional organization. You will also have excellent communication and negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely.

Benefits
  • A competitive salary range of $120,000 - $180,000 per year.
  • A comprehensive benefits package including health insurance, retirement plan, and paid time off.
  • Ongoing training and professional development opportunities.

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