Digital Marketing Strategist
hace 5 días
We are seeking a highly skilled Digital Marketing Strategist to join our team as a Performance Media Specialist. In this role, you will be responsible for driving revenue growth through high-quality traffic and conversion optimization for adidas ecom / app sites in Latin America.
Key Responsibilities- Lead ecom and app revenue generation by managing KPIs via different measurement tools (last click, MMM, GA4, Appflyer, etc).
- Pursue efficiency and effectiveness for short and long-term business growth, drive incrementality & profitable growth.
- Develop campaigns, initiate and manage projects, partnerships, cooperation and ensure that schedules, deliverables, budgets and timings are established.
- Drive testing, reporting, optimization, innovation and analysis on channel performance to identify key levers and opportunities for improvements.
- Monitor and stay abreast of the latest media industry trends and best practices and innovate to evolve and develop the world-class performance media activation.
- Manage effectively and establish a collaborative relationship with different levels of stakeholders (see the key relationships below) in terms of Media Game Plan development & execution, budget management, and target achievements.
- University degree in the field of Business or equivalent.
- 8+ years of experience in performance media, in-house or at a leading media buy agency.
- Latin American market experience and knowledge is a plus.
- Extensive experience with digital marketing & performance media in a brand environment.
The ideal candidate will have a passion for digital marketing and performance media, with strong leadership skills and the ability to work effectively in a cross-functional organization. You will also have excellent communication and negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely.
Benefits- A competitive salary range of $120,000 - $180,000 per year.
- A comprehensive benefits package including health insurance, retirement plan, and paid time off.
- Ongoing training and professional development opportunities.
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