Business Unit Director
hace 5 días
Ipsen, a dynamic and growing global specialty-driven biopharmaceutical company, is seeking a highly skilled Business Unit Director to lead our Neuroscience and Rare Disease business in Colombia.
Key Responsibilities- Launch Strategy and Execution
- Develop and implement a comprehensive launch strategy for our products in the Neuroscience and Rare Disease portfolio.
- Define and manage local launch plans to ensure launch excellence.
- Propose strategic plans, budgets, forecasts, and operational plans in line with corporate objectives.
- Design and implement roadmaps, KPIs, and resource allocation to optimize ROI.
- Develop and implement a lifecycle strategy and project plan for our products in accordance with relevant measurement criteria.
- Guarantee the achievement of sales targets and respect of yearly budgets.
- Develop a 5-year strategic plan for each brand with the Local Brand Team.
- Approve and ensure the implementation of brand operational plans, including competitive medical marketing programs.
- Supervise the production of communication campaigns and programs.
- Develop and implement a Sales Force Effectiveness (SFE) roadmap and KPIs.
- Define and regularly adapt sales force based on re-evaluation of the business model, potential, and sales quotas/key customers.
- Support the design of incentives schemes for the sales force.
- Develop and review segmentation/targeting strategy and key account management for optimal ROI.
- Ensure effectiveness of the sales force with processes and systems, including sales objectives, activity tracking, product/disease knowledge, selling, and account management skills.
We are looking for a highly experienced Commercial leader with a strong background in the Pharmaceutical industry. If you have a passion for driving business growth and have a proven track record of success in a similar role, we would like to hear from you.
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