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Marketing Manager

hace 2 meses

Bogotá, Bogotá D.E., Colombia Newell Brands A tiempo completo
Job Description

Job Summary:

We are seeking a highly skilled Marketing Manager to lead the marketing and communications strategies for our Home Appliances & Commercial Business Unit. As a key member of our team, you will be responsible for developing and executing marketing plans that drive business growth and profitability.

Key Responsibilities:

  • Develop and execute marketing and brand strategies to drive business growth and profitability.
  • Create and implement marketing plans, including budgeting, market analysis, and competitor research.
  • Manage and improve lead generation campaigns, measuring results and providing recommendations for improvement.
  • Develop and maintain strong relationships with cross-functional teams, including sales, product development, and operations.
  • Stay up-to-date with industry trends and competitor activity, providing insights and recommendations to drive business growth.
  • Collaborate with global and regional stakeholders to ensure effective communication and alignment.
  • Develop and execute pricing and promotion strategies to drive sales and profitability.
  • Manage and improve brand awareness across various categories and products.
  • Develop and maintain a deep understanding of consumer and shopper habits and preferences.
  • Provide data-driven insights and recommendations to drive business growth and profitability.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, Economics, or Engineering.
  • 10+ years of marketing experience, preferably in mass consumption companies with high investment budgets and competitive markets.
  • Full-time experience working on cross-functional projects.
  • Fluent in English and Spanish.