Strategic Marketing Leader
hace 6 días
We are seeking an experienced Marketing Director to join our rapidly growing team at JumpStart Recruit. The ideal candidate is a results-driven professional with a proven track record in demand generation and marketing strategy.
In this role, you will be responsible for developing and executing innovative demand generation initiatives to reinforce our brand, drive new leads, and nurture our existing database of leads. You will also improve operational processes and reporting related to demand generation programs to measure effectiveness, performance, and ROI of marketing spend.
Responsibilities:
- Develop and execute demand-generation initiatives to reinforce our brand, drive new leads, and nurture our existing database of leads.
- Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance, and ROI of marketing spend.
- Implement a marketing automation system to increase conversion rates to marketing qualified leads, and improve the integrity of the overall database.
- Develop integrated paid and organic programs that significantly increase the funnel and overall pipeline (e.g. Google PPC, Capterra, Facebook/LinkedIn, PPC, or from content marketing, webinars, and events).
- Work with the content marketing team to develop and promote marketing materials to drive awareness and interest.
- Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision-making and next steps.
Requirements:
- 3+ years of experience in demand generation with B2B SaaS organizations.
- Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns.
- Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills.
- Proven experience in managing the creation of marketing materials.
- Experience influencing and communicating product offers to customers, prospects, and sales professionals.
- Excellent written and oral communication skills.
- Strong project management skills with superb attention to detail.
- Knowledge and hands-on experience with popular marketing automation and sales automation systems.
- Experience managing people.
What We Offer:
$45k – $55k
• 0.0% – 0.05%
How to Apply:
Please state that you found this job on Pangian.com Remote Network when applying.
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