Strategic Marketing Director

hace 4 semanas


Colombia Marketing Tip A tiempo completo

Marketing Manager Job Description

We are seeking a highly skilled Marketing Manager to join our team at Marketing Tip. The ideal candidate will have a strong background in traditional marketing strategies and a proven track record of success in developing and implementing comprehensive marketing plans.

Responsibilities

  • Develop and execute marketing strategies that align with organizational goals and objectives.
  • Collaborate with senior management to develop and implement forward-thinking strategies that enhance competitive positioning and foster long-term growth.
  • Design and optimize sales funnels to drive lead generation, conversion, and client retention.
  • Craft end-to-end marketing strategies encompassing branding, digital marketing, content creation, client surveys, client gifts, and consumer engagement initiatives.
  • Develop and execute marketing strategies tailored to support product development initiatives, including market research, product positioning, and launch campaigns.
  • Provide leadership with insightful strategic ideas and recommendations, leveraging industry trends, data analysis, and market research to drive innovation and achieve business objectives.
  • Build and manage a network of reliable external marketing professionals and outsourcers to supply marketing services.
  • Provide mentorship and guidance to marketing contractors, facilitating their professional development and contribution to company objectives.
  • Provide oversight to all marketing dollars spent on behalf of the agency and/or clients.
  • Actively participate in quarterly company planning events, contributing strategic insights and recommendations for departmental growth and development.
  • Understand digital platforms advertising opportunities and maximize website performance, track keyword rankings, and implement SEO strategies.
  • Assist in coordination of company events.
  • Ensure effectiveness of social media marketing strategy and content marketing.
  • Identify options for incorporating video into our marketing message.
  • Utilize advanced Excel skills for data manipulation, reporting, and marketing analytics.
  • Conduct thorough data analysis to evaluate the effectiveness of marketing campaigns and identify opportunities for improvement.

Qualifications

  • Bachelor's degree in marketing, business administration, or related field.
  • At least five (5) years of experience in marketing roles with a strong emphasis on traditional marketing strategies.
  • At least two (2) years of supervisory or leadership experience.
  • Must have a stable employment history.

Screening Criteria

  • Master's degree a plus.

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