Amazon Marketing Director LATAM

hace 1 día

Colombia Sagan Recruitment A tiempo completo

The Amazon Marketing Lead is a senior client-facing role that oversees campaigns on behalf of our clients with a high degree of autonomy. Reporting to our Director of Marketing, this position involves building strategies and managing media across a range of Amazon digital marketing channels, tracking responses, and reporting success to clients.

Key Responsibilities:
  • Create and manage Amazon campaigns (Amazon-owned channels on and off amazon.com, including all sponsored ad types, display ads, OTT, Amazon Affiliates, etc.) and utilize different marketing levers to drive overall growth for our partners.
  • Develop and present Amazon marketing strategies that leverage the full suite of Amazon marketing channels, based on customer and market data, defining goals and KPIs, and containing implementation plans and budgets.
  • Manage media spend across accounts to ensure working within approved budgets and/or ROI parameters; main KPIs are ACoS and TACoS.
  • Maintain overall brand growth relative to ad sales.
  • Ensure spending remains at monthly budgets.
  • Troubleshoot marketing-related Amazon issues as they arise.
  • Provide in-depth ad hoc analysis and end-of-month reporting.
  • Research competitive landscape and keywords, providing actionable strategic recommendations for client marketing plans.
  • Partner with the content team on campaigns requiring designs and copywriting.
  • Collaborate closely with the Account Manager to ensure work delivery on time and within budget.
Requirements:
  • Fluent in English.
  • 3-5+ years experience in all Amazon ad types and bid models.
  • Certified in Amazon Ads.
  • Bachelor's degree in Marketing, Communications, or related field.
  • Able to set up and manage multiple ad campaigns simultaneously.
  • Experience with bid management tools such as Carbon6, Helium10, ScaleInsights, Skai, etc.
  • Ability to effectively communicate trends from advertising data to non-advertising teams.
  • Capable of interfacing with remote teams to coordinate projects and tasks.
  • Think outside the box to solve problems.
  • Data-driven, proficient in using tech tools to optimize work.
  • Exceptional written and verbal communication skills.
  • Experience using project management and time tracking tools such as Asana, Teamwork, Wrike, Trello, Basecamp, Workfront, etc.
  • Experience working in a fast-paced agency environment with multiple client accounts.
  • Ability to remain energetic, responsive, and enthusiastic in a remote work environment.
  • Strong interpersonal skills with experience collaborating with remote team members.

Salary: Estimated $120,000 per year, depending on qualifications and experience.

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