Senior Amazon Marketing Strategist

hace 3 días

Colombia Sagan Recruitment A tiempo completo

About the Role: As a Senior Amazon Marketing Strategist, you will oversee campaigns on behalf of our clients, building strategies and managing media across Amazon digital marketing channels. You will be responsible for creating and managing Amazon campaigns, generating marketing strategies, managing media spend, and providing in-depth analysis and reporting.

Responsibilities:
  1. Strategic Campaign Planning: Develop and execute comprehensive marketing strategies for Amazon campaigns, leveraging customer and market data, defining goals and KPIs, and containing implementation plans and budgets.
  2. Campaign Execution: Create and manage Amazon campaigns, including all sponsored ad types, display ads, OTT, Amazon Affiliates, etc., and utilize different marketing levers to drive overall growth for our partners.
  3. Media Spend Management: Manage media spend across accounts to ensure you are working within approved budgets and/or ROI parameters; your main KPIs are ACoS and TACoS.
  4. Brand Growth: Focus on overall brand growth relative to ad sales.
  5. Financial Management: Keep spending at monthly budgets.
  6. Troubleshooting: Troubleshoot marketing-related Amazon issues as they arise.
  7. Analysis and Reporting: Provide in-depth ad hoc analysis and end-of-month reporting.
  8. Competitive Landscape Research: Research competitive landscape and keywords, and provide actionable strategic recommendations for client marketing plans.
  9. Collaboration: Partner with the content team on campaigns that require designs and copywriting, and work closely with the Account Manager to ensure work is delivered on time and within budget.

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