Strategic Social Media Marketing Expert

hace 3 días

Colombia Addi A tiempo completo

**About Us**

Addi is a pioneering fintech company dedicated to transforming credit and banking in Latin America. We aim to create fair, simple, and affordable financial services that empower our clients, treating them with dignity and building financial freedom.

We are a full-stack startup that has built our core systems and processes from scratch. Our technology and analytics platform will drive our progress in the years to come. With deep experience building and growing technology teams and financial products, we are committed to working and living our five core values: inspiring colleagues, pulling rabbits out of hats, caring, trusting, acting with integrity, winning today every day, and scaling exponentially.

We are backed by top investors, including Andreessen Horowitz, Monashees, Village Global, and individual angels like Kevin Ryan, Josh Abramowitz, and Scott Weiss.

Mission

We seek an experienced Strategic Social Media Marketing Expert to develop and execute the social media strategy for all platforms where the brand is present. This includes defining clear roles and structuring content axes for each platform. The ideal candidate will develop compelling content, manage all social media channels, and analyze engagement metrics to drive brand awareness, boost community engagement, and increase GMV.

The successful candidate will continuously identify and capitalize on new opportunities to enhance content performance while ensuring alignment with the company's broader goals and growth objectives.

Responsibilities

* Grow our social media following and engagement to make our brand more prominent and recognized in the industry*

* Develop detailed social media plans with clear roles and objectives, optimizing content and frequency for the highest-performing platforms*

* Produce and publish a consistent stream of high-quality, relevant content that drives traffic to our website, following a clear and coherent social media strategy*

* Increase campaign relevance and engagement by improving content quality, audience alignment, and influencer actions, resulting in a high increase in engagement rates across commercial dates or key campaigns like Black Friday or Christmas*

* Develop detailed performance reports with actionable insights contributing to improvement in overall campaign and content effectiveness*

Requirements

* Has successfully defined, created, and executed social media strategies*

* Proven experience in creating engaging and high-quality content, particularly in the fintech or financial services sector, while following a clear and coherent brand strategy per platform*

* Strong track record of managing social media platforms, with demonstrated success in growing followers and boosting engagement*

* Strong analytical skills*

* Has successfully shown impeccable analytical and quantitative mindset and ability to understand key business drivers*

* Experience in planning, executing, and optimizing social media campaigns that drive lead generation and enhance brand visibility*

* Excellent written and verbal communication skills, with the ability to convey complex fintech concepts clearly and effectively*

Benefits

We offer a highly competitive salary of $120,000 - $150,000 per year, depending on experience, as well as 100% health insurance (and 100% for dependents), flexible time-off, learning budget, and equity in a rapidly growing company.

How the Hiring Process Looks Like

* Meet with our recruiter for a 30-minute video chat*

* Meet with the hiring manager for a 45-minute video chat interview*

* Meet with our Head of Comms for a 30-minute chat to talk about your skills, marketing acumen, interest, and deep dive in your social media knowledge and cultural alignment*

* Business Case Presentation, with this business challenge, we want to see your business strategy, content management skills, and expertise facing a real-situation*

* Meet with one of our founders for a 30-minute chat to talk about the vision of the company, what we are building, and how you will contribute to our product

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