Senior SEO Strategist

hace 2 semanas

Bogotá, Bogotá D.E., Colombia Nielseniq A tiempo completo

Job Summary

We are seeking a highly skilled Senior SEO Strategist to lead our global search strategy and drive business growth. As a key member of our team, you will be responsible for developing and executing strategic initiatives to enhance our online presence.

About the Role

This role involves owning our global search strategy, creating policies to support execution, and managing SEO platforms to ensure they align with our strategy. You will also develop an annual plan to execute the strategy and achieve goals, manage user training for search tools and best practices, and perform keyword research, tracking, and improvement.

Key Responsibilities

  • Develop and implement a comprehensive global search strategy aligned with business objectives.
  • Manage and configure SEO platforms (Google Analytics, Google Search Console, Ahrefs, BrightEdge, Parsley Analytics) to optimize search rankings and domain authority.
  • Collaborate closely with other teams to create a seamless cross-channel experience and customer journey between search and other channels.
  • Run paid search strategy and support marketing teams with paid search planning and execution as well as best practices.
  • Oversee paid media budget spend and run office hours with all teams that run paid ads.
  • Monitor competition closely and develop the right actions and reports.

Requirements

To succeed in this role, you must have:

  • Advanced English language skills (B2-C1 level).
  • Minimum 5 years of experience in SEO and SEA strategy development and execution.
  • Expertise in keyword research, tracking, and domain authority optimization.
  • Proven ability to enhance organic traffic, site health, and conversion rates through continuous improvement efforts.
  • Demonstrated expertise in paid search campaigns, budget oversight, and continuous campaign optimization.
  • Proficient in competitor monitoring and A/B testing to drive campaign performance and marketing effectiveness.

Benefits

As a Senior SEO Strategist at NielsenIQ, you can expect a competitive salary of $110,000 per year, flexible working environment, volunteer time off, LinkedIn Learning, Employee Assistance Program (EAP), and more.

About Us

NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. We are committed to reflecting the diversity of our clients, communities, and markets within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products.

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