Senior Digital Strategist

hace 5 días


Bogotá, Bogotá D.E., Colombia NielsenIQ A tiempo completo
About the Role

We are seeking a seasoned Senior Digital Strategist to join our team at NielsenIQ, a global leader in consumer intelligence. As a key member of our digital marketing team, you will play a critical role in driving our online presence and customer experience across channels.


Key Responsibilities


  • Develop and execute a comprehensive global search strategy to enhance our online presence and drive customer engagement.


  • Lead strategic initiatives to improve our website health, organic traffic, and conversion rates through continuous improvement efforts.


  • Collaborate closely with cross-functional teams to create a seamless customer journey between search and other channels.


  • Manage and configure SEO platforms, including Google Analytics, Google Search Console, and Ahrefs, to align with strategic goals.


  • Develop and execute paid search campaigns, including budget oversight and continuous campaign optimization.


  • Monitor competition and develop reports to inform our digital strategy.


  • Integrate A/B testing into marketing initiatives and oversee the implementation of winning tests.


Qualifications


  • Advanced English Level (B2-C1) for effective communication with global teams.


  • Minimum 5 years of experience in SEO and SEA strategy development and execution.


  • Proven track record of enhancing organic traffic, website health, and conversion rates through continuous improvement efforts.


  • Expertise in SEO platforms, including Google Analytics, Google Search Console, Ahrefs, and Brightedge.


  • Strong analytical skills with the ability to monitor competition and develop reports.


  • Ability to work effectively in a fast-paced, dynamic environment with multiple priorities and deadlines.


About NielsenIQ

NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. We are committed to reflecting the diversity of our clients, communities, and markets within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products.


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