Senior Digital Marketing Strategist

hace 2 semanas

Bogotá, Bogotá D.E., Colombia Nielseniq A tiempo completo
Global Digital Manager SEO/SEA Job Description

We are seeking a skilled Senior Digital Marketing Strategist to join our team at Nielseniq.

About the Role

This is an individual contributor role that requires a highly motivated employee who brings their all to work every day. We have a high productivity and high-engagement culture, making it an ideal fit for someone who thrives in such an environment.

Key Responsibilities
  • Owning Global Search Strategy: Develop and execute policies to support the execution of our search strategy.
  • Developing Annual Plans: Create annual plans to achieve strategic goals and objectives.
  • Managing SEO Platforms: Ensure SEO platforms are set up and configured to align with our strategy.
  • User Training: Provide training on search tools and best practices to ensure seamless adoption.
  • Keyword Research and Tracking: Perform keyword research, track keywords, and improve overall rankings and domain authority.
  • Paid Search Strategy: Develop tactics and recommendations to achieve defined goals and improve performance.
  • Conversion Rate Optimization: Ensure organic traffic, website health, and conversion rates perform well and take action to continuously improve.
  • Cross-Channel Experience: Collaborate closely with other teams to create a seamless cross-channel experience and customer journey between search and other channels.
Qualifications
  • Advanced English Level (B2-C1): As we are a global team, this is a mandatory requirement.
  • Minimum 5 Years in SEO and SEA Strategy Development and Execution: This is also a mandatory requirement.
  • SEO Platform Management: Skilled in managing and configuring SEO platforms aligned with strategic goals.
  • Keyword Research Expertise: Proven ability to enhance organic traffic, site health, and conversion rates through continuous improvement efforts.
  • Paid Search Campaigns: Demonstrated expertise in paid search campaigns, budget oversight, and continuous campaign optimization.
  • Competitor Monitoring and A/B Testing: Proficient in competitor monitoring and A/B testing to drive campaign performance and marketing effectiveness.
Location and Benefits

We are looking for candidates based in Bogotá, Colombia. Our company offers a flexible working environment and volunteer time off.

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