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Senior Digital Marketing Strategist
hace 2 meses
We are seeking a skilled Senior Digital Marketing Strategist to join our team at Nielseniq.
About the RoleThis is an individual contributor role that requires a highly motivated employee who brings their all to work every day. We have a high productivity and high-engagement culture, making it an ideal fit for someone who thrives in such an environment.
Key Responsibilities- Owning Global Search Strategy: Develop and execute policies to support the execution of our search strategy.
- Developing Annual Plans: Create annual plans to achieve strategic goals and objectives.
- Managing SEO Platforms: Ensure SEO platforms are set up and configured to align with our strategy.
- User Training: Provide training on search tools and best practices to ensure seamless adoption.
- Keyword Research and Tracking: Perform keyword research, track keywords, and improve overall rankings and domain authority.
- Paid Search Strategy: Develop tactics and recommendations to achieve defined goals and improve performance.
- Conversion Rate Optimization: Ensure organic traffic, website health, and conversion rates perform well and take action to continuously improve.
- Cross-Channel Experience: Collaborate closely with other teams to create a seamless cross-channel experience and customer journey between search and other channels.
- Advanced English Level (B2-C1): As we are a global team, this is a mandatory requirement.
- Minimum 5 Years in SEO and SEA Strategy Development and Execution: This is also a mandatory requirement.
- SEO Platform Management: Skilled in managing and configuring SEO platforms aligned with strategic goals.
- Keyword Research Expertise: Proven ability to enhance organic traffic, site health, and conversion rates through continuous improvement efforts.
- Paid Search Campaigns: Demonstrated expertise in paid search campaigns, budget oversight, and continuous campaign optimization.
- Competitor Monitoring and A/B Testing: Proficient in competitor monitoring and A/B testing to drive campaign performance and marketing effectiveness.
We are looking for candidates based in Bogotá, Colombia. Our company offers a flexible working environment and volunteer time off.
