Digital Acquisition Specialist

hace 2 días


Bogotá, Bogotá D.E., Colombia Project Growth A tiempo completo

Project Growth is seeking a highly skilled Digital Acquisition Specialist to join our team.

About the Role

The successful candidate will have a strong understanding of paid and organic marketing strategies, as well as proficiency in Google Ads, Meta Ads, LinkedIn Ads, analytics tools, and automation platforms.

Responsibilities
  1. Customer Acquisition & Growth Strategy
    • Own and execute customer acquisition and growth strategies to drive business growth.
    • Develop scalable marketing funnels, paid advertising strategies, and engagement tactics to increase brand awareness and lead generation.
    • Manage outsourced specialists for paid media, SEO, and other growth initiatives as needed.
  2. Social Media Strategy & Performance Optimization
    • Design and implement performance-driven social media strategies to ensure high engagement and visibility.
    • Track and analyze performance data to refine and improve marketing efforts.
  3. Content & Marketing Oversight
    • Provide strategic oversight for industry-specific content to ensure alignment with audience needs and engagement trends.
    • Enhance lead capture through high-performing landing pages and ad creatives.
Success Metrics
  1. Increased customer acquisition and audience growth through strategic marketing efforts.
  2. Optimized marketing funnels that turn visibility into qualified leads.
  3. Content and paid media strategies that align with business objectives and increase ROI.


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