Product Manager

hace 5 días

Bogotá, Bogotá D.E., Colombia Abbott Laboratories A tiempo completo

Job Summary

As a Product Manager at Abbott Laboratories, you will lead and direct marketing activities for our brand, driving growth and market share in a dynamic digital ecosystem. Your expertise will be crucial in executing omni-channel marketing plans that achieve volume, organic growth, market share, and profit objectives in line with our overall business priorities.

Main Responsibilities

  • Develop and implement the omni-channel marketing strategy and tactics, integrating traditional, digital, ecommerce, and CRM channels to deliver a unified customer experience.
  • Provide support to affiliates to ensure the commercial success of assigned Abbott Nutrition Brands.
  • Drive growth and market share in an evolving, high-traffic digital ecosystem, navigating complexity and ambiguity in a dynamic digital consumer landscape.
  • Leverage digital platforms to drive and support customer engagement, educating and influencing cross-functional partners, customers, and consumers to adopt new ways of engaging and interacting.
  • Manage high-quality, high-volume, rapid content developments across omnichannel platforms for evolving audiences.
  • Use data to remain agile, anticipating and meeting the changing needs of the market/customers to drive results.
  • Collaborate across a large sales organization, building relationships with the right stakeholders and cross-functional partners to solve issues and drive performance.

Key Business Challenges

  • Supporting and driving growth and market share throughout an evolving, high-traffic digital ecosystem in an increasingly complex market.
  • Maintaining consistency across multiple platforms in an omnichannel environment.
  • Leveraging digital platforms to drive and support customer engagement while educating and influencing cross-functional partners, customers, and consumers to adopt new ways of engaging and interacting.
  • High-quality, high-volume, rapid content developments across omnichannel platforms for evolving audiences.
  • Managing change, planning for the future while maintaining current business, and navigating ambiguity in a dynamic digital consumer landscape.
  • Using data to remain agile; anticipating and meeting the changing needs of the market/customers to drive results.
  • Collaborating across a large sales organization, building relationships with the right stakeholders and cross-functional partners to solve issues and drive performance.

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