Digital Growth Strategist

hace 2 semanas


Medellín, Antioquia, Colombia Sur A tiempo completo
{"title":"Growth Marketing Role at Sur","content":"

About the Role

Sur is seeking a seasoned Growth Marketer to spearhead key marketing initiatives and drive business growth. This role is pivotal in developing and executing comprehensive growth strategies, optimizing existing channels, and exploring new opportunities.

Key Responsibilities

  • Oversee existing marketing channels, including lead generation, lead capture, and performance marketing.
  • Identify, prioritize, and roll out new marketing channels to increase MQLs for the sales team.
  • Develop and optimize lead capture mechanisms across the website and other platforms.
  • Create and execute performance marketing campaigns to drive ROI.
  • Leverage marketing analytics to refine strategies and enhance campaign effectiveness.
  • Align sales and marketing efforts to optimize the customer journey.

Requirements

  • 3-8 years of experience in digital marketing with a focus on B2B/SaaS growth.
  • Expert-level understanding of lead generation, lead capture, and performance marketing techniques.
  • Strong analytical skills paired with creativity to develop innovative marketing strategies.
  • Proficiency in marketing and analytics tools, including Google Analytics and CRM systems.
  • Excellent organizational and project management skills.

About Sur

Sur is a dynamic company seeking a passionate and results-driven Growth Marketer to join its leadership team. The ideal candidate will possess a strong foundation in B2B marketing and have a proven track record of building and executing comprehensive growth strategies from the ground up.

"}

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