Digital Media Strategist
hace 1 semana
About Us:
Linx Digital is a forward-thinking company that values innovation and creativity in our approach to digital media.
Our Mission:
We are dedicated to delivering high-quality, data-driven solutions for our clients, pushing the boundaries of what is possible in the world of digital marketing.
The Role:
We are seeking an experienced Digital Media Strategist to join our team. As a key member of our media department, you will be responsible for developing and executing strategic media plans that drive real results for our clients.
About You:
To be successful in this role, you will need:
- At least 3 years of experience in media buying, preferably on Meta Advertising platform
- Fluency in both written and oral English and Spanish
- Proven track record of analyzing ad performance data and identifying opportunities for improvement
- Excellent project management skills, with the ability to prioritize multiple tasks and meet deadlines
- Strong communication and interpersonal skills, with the ability to work effectively with internal teams and external clients
Responsibilities:
As a Digital Media Strategist, your primary responsibilities will include:
- Determining and understanding target audiences, customer personas, and demographic analysis
- Choosing the most effective media platforms to reach a target audience
- Creating and planning media strategies and negotiating rates with media sales representatives
- Project managing media buying campaigns by creating timelines, assigning responsibilities, and monitoring progress through to completion
- Analyzing ad performance data to identify successful ads, evaluate the effectiveness of hooks and creative elements, and determine when ads should be optimized or replaced to maximize engagement and conversions
- Maintaining a campaign budget within set limits and managing media expenditures
- Evaluating the success of a campaign and making necessary changes when necessary
- Overseeing the setup and maintenance of conversion tracking to accurately measure campaign success
- Staying up-to-date with market changes and trends
- Sustaining communication with customers and media sales representatives
Salary Range:
$80,000 - $110,000 per year
Location:
Linx Digital
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