Digital Media Strategist

hace 1 semana


Medellín, Antioquia, Colombia Linx Digital A tiempo completo

About Us:

Linx Digital is a forward-thinking company that values innovation and creativity in our approach to digital media.

Our Mission:

We are dedicated to delivering high-quality, data-driven solutions for our clients, pushing the boundaries of what is possible in the world of digital marketing.

The Role:

We are seeking an experienced Digital Media Strategist to join our team. As a key member of our media department, you will be responsible for developing and executing strategic media plans that drive real results for our clients.

About You:

To be successful in this role, you will need:

  • At least 3 years of experience in media buying, preferably on Meta Advertising platform
  • Fluency in both written and oral English and Spanish
  • Proven track record of analyzing ad performance data and identifying opportunities for improvement
  • Excellent project management skills, with the ability to prioritize multiple tasks and meet deadlines
  • Strong communication and interpersonal skills, with the ability to work effectively with internal teams and external clients

Responsibilities:

As a Digital Media Strategist, your primary responsibilities will include:

  • Determining and understanding target audiences, customer personas, and demographic analysis
  • Choosing the most effective media platforms to reach a target audience
  • Creating and planning media strategies and negotiating rates with media sales representatives
  • Project managing media buying campaigns by creating timelines, assigning responsibilities, and monitoring progress through to completion
  • Analyzing ad performance data to identify successful ads, evaluate the effectiveness of hooks and creative elements, and determine when ads should be optimized or replaced to maximize engagement and conversions
  • Maintaining a campaign budget within set limits and managing media expenditures
  • Evaluating the success of a campaign and making necessary changes when necessary
  • Overseeing the setup and maintenance of conversion tracking to accurately measure campaign success
  • Staying up-to-date with market changes and trends
  • Sustaining communication with customers and media sales representatives

Salary Range:

$80,000 - $110,000 per year

Location:

Linx Digital



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