Digital Growth Strategist
hace 3 semanas
About the Role
The Digital Growth Strategist will play a key role in driving measurable growth for our clients by leveraging data-driven insights to optimize their online presence, enhance user experiences, and ultimately increase conversion rates across their e-commerce platforms.
Responsibilities
- Develop and implement tailored, data-driven strategies for our agency's clients to enhance their website performance and maximize conversion rates
- Perform thorough brand audits of clients' websites to identify areas for improvement
- Conduct in-depth analysis of user behavior using analytical tools and user feedback to identify trends and opportunities for optimization
- Design, execute, and manage A/B and multivariate tests to validate hypotheses and measure the impact of the optimization changes implemented
- Collaborate closely with cross-functional teams to implement best practices and innovative solutions that enhance the user experience and reduce funnel friction points
- Monitor and report on the performance of optimization initiatives, providing actionable insights and strategic recommendations for continuous improvement
- Translate complex data and test results into clear, actionable insights and recommendations for clients to ensure that they can make informed decisions
- Stay up-to-date with the latest trends and tools in the e-commerce and digital marketing industries to continuously refine your own strategies and practices
Requirements
- A minimum of 3 years of experience in the CRO field
- Proven experience in a similar CRO role, specifically within the e-commerce industry
- A proven track record of improving conversion rates for e-commerce clients
- Proficiency in analytical tools and excellent data analysis skills to provide actionable insights to our clients
- A strong understanding of UX/UI principles and how they affect conversion rates
- A demonstrated ability to run A/B and multivariate tests from start to finish
- Experience with e-commerce platforms and the specific challenges involved in optimizing the user's experience
- Strong communication skills for effectively presenting test results and recommendations to the team and clients
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