Digital Growth Strategist

hace 3 semanas


Medellín, Antioquia, Colombia Hustler Marketing A tiempo completo

About the Role

The Digital Growth Strategist will play a key role in driving measurable growth for our clients by leveraging data-driven insights to optimize their online presence, enhance user experiences, and ultimately increase conversion rates across their e-commerce platforms.

Responsibilities

  • Develop and implement tailored, data-driven strategies for our agency's clients to enhance their website performance and maximize conversion rates
  • Perform thorough brand audits of clients' websites to identify areas for improvement
  • Conduct in-depth analysis of user behavior using analytical tools and user feedback to identify trends and opportunities for optimization
  • Design, execute, and manage A/B and multivariate tests to validate hypotheses and measure the impact of the optimization changes implemented
  • Collaborate closely with cross-functional teams to implement best practices and innovative solutions that enhance the user experience and reduce funnel friction points
  • Monitor and report on the performance of optimization initiatives, providing actionable insights and strategic recommendations for continuous improvement
  • Translate complex data and test results into clear, actionable insights and recommendations for clients to ensure that they can make informed decisions
  • Stay up-to-date with the latest trends and tools in the e-commerce and digital marketing industries to continuously refine your own strategies and practices

Requirements

  • A minimum of 3 years of experience in the CRO field
  • Proven experience in a similar CRO role, specifically within the e-commerce industry
  • A proven track record of improving conversion rates for e-commerce clients
  • Proficiency in analytical tools and excellent data analysis skills to provide actionable insights to our clients
  • A strong understanding of UX/UI principles and how they affect conversion rates
  • A demonstrated ability to run A/B and multivariate tests from start to finish
  • Experience with e-commerce platforms and the specific challenges involved in optimizing the user's experience
  • Strong communication skills for effectively presenting test results and recommendations to the team and clients


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