Global Digital Manager

hace 3 semanas


Bogotá, Bogotá D.E., Colombia Nielseniq A tiempo completo

Job Role

The Global Digital Manager will lead strategic initiatives to enhance online presence and collaboration between teams worldwide. The role involves managing SEO platforms, user training, keyword research, and ensuring a seamless customer experience across channels.

Key Responsibilities

  • Develop and execute global search strategy.
  • Manage SEO platforms, user training, and keyword research.
  • Enhance organic traffic, website health, and conversion rates.
  • Support copywriters, website editors, and campaign teams with SEO services.
  • Run office hours for search optimization and paid search activities.
  • Collaborate with other teams for a seamless cross-channel experience.
  • Develop and execute paid search strategy.
  • Monitor competition and provide reports.
  • Integrate A/B testing into marketing initiatives.

Requirements

  • Advanced English level.
  • Minimum 5 years in SEO and SEA strategy development and execution.
  • Skilled in managing SEO platforms and keyword research.
  • Expertise in organic traffic, website health, and conversion rates.
  • Demonstrated expertise in paid search campaigns and budget oversight.
  • Proficient in competitor monitoring and A/B testing.

About NielsenIQ

NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior.

NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

Our commitment to Diversity, Equity, and Inclusion: NielsenIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce.



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