Head of Employer Branding Strategy
hace 3 días
Company Overview
">Sutherland is a global leader in business process and technology management services, offering an integrated portfolio of analytics-driven solutions that support the entire customer life cycle. With 35 years of experience, we have thrived in an environment of diversity of thought, experience, and background.
Job Description
">The Head of Employer Branding Strategy will lead the development and management of enterprise Employment Brand initiatives, strategies, and candidate experience activities that position Sutherland as an employer of choice and distinguish us in the market.
This role will focus on continuously improving our presence in the talent market and coordinating our employer brand strategy initiatives with our Talent Attraction leaders for each geography.
Responsibilities
">- Design and execute global strategy for social channels (brand guidelines, content, posting)
- Monitor and review content metrics, engagement, reach, etc.
- Monitor and review advertising model, budget, talent attraction metrics (CPA/CPH, applicants, CTR) in partnership with the Digital Marketing Lead
- Focusing on Talent Acquisition goals: candidate engagement, candidate attraction, talent sourcing, and effectiveness
- Create and monitor brand strategy for outdoors advertising
- Set the global content strategy focused on brand awareness, talent engagement, and talent attraction
- Articulate with regional Talent Acquisition teams for execution
- Mentor regional designers
- Coordinate photoshoots and videos
- Contribute to the brand strategy for social media channels (Facebook, Instagram, TikTok, LinkedIn), and review channels (Indeed, Glassdoor)
- Contribute to the strategy and management of our Career Site and related applications and channels
Qualifications
">The ideal candidate will possess strong written and oral English communication skills, experience in content creation, digital marketing, graphic design, employer branding, brand marketing, reputation management, and Talent Acquisition/Recruiting operations.
They should have a thorough understanding of sourcing and recruiting metrics and KPIs, and a clear vision of how to measure performance and success with a focus on high-volume and specialty recruiting.
A demonstrated mastery of marketing, social sourcing, and candidate experience improvement is essential.
We are looking for someone who can translate the activities of their team into measurable business results that clearly contribute to the bottom line of the organization.
Salary
">$120,000 - $150,000 per year
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