Director of Paid Marketing and Growth Specialist
hace 3 semanas
Graphite Growth, Inc. is a leading technology-enabled growth agency that helps fast-growing companies unlock sustainable revenue through content and SEO.
We are seeking an experienced Director of Paid Marketing with a strong academic background in business or any STEM-related major to join our team.
Key Responsibilities- Develop and execute paid growth strategies across digital platforms (Google Ads, Facebook, LinkedIn, etc.) to fuel app downloads, owner-operator acquisition, and B2B demand generation for SMB fleets.
- Manage end-to-end campaign execution, including keyword research, audience targeting, bid management, and creative strategy.
- Optimize paid channels for effectiveness in driving acquisition at scale, focusing on cost-per-install (CPI), cost-per-lead (CPL), and cost-per-acquisition (CPA).
- Analyze performance data and provide actionable insights to optimize campaigns.
- Executive stakeholder management: Proven trajectory of managing stakeholders at the VP level or above.
- People management: Experience overseeing and managing a team of direct collaborators.
- Data analysis: Exceptional data analysis skills.
- Campaign management: Expertise in running end-to-end campaigns from ideation to pitch, creative briefing, implementation, and performance measurement.
We offer a competitive salary range of $120,000 - $180,000 per year, flexible work environment, vacation & time off, and benefits.
Graphite Growth, Inc. provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification.
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