Growth Marketing Strategist for Banking and Fintech

hace 3 días

Colombia 畅敲潭整 A tiempo completo
Job Description:

We are seeking a highly skilled Growth Marketing Strategist to drive our growth through targeted paid advertising, audience mapping, deal value estimation, and HubSpot management.

Key Responsibilities:
  • Paid Advertising Strategy: Develop and execute comprehensive paid advertising strategies across digital platforms (LinkedIn, Google, Facebook, Capterra, G2 Crowd), monitoring and optimizing ad performance to maximize ROI and achieve lead generation targets.
  • Audience Mapping: Identify and map out our target audience, including key companies and relevant contacts within those organizations. Utilize data analytics and market research to refine audience segments and targeting strategies, maintaining an updated database of potential leads and clients.
  • Deal Value Estimation: Identify and evaluate serviceable financial institutions in our key markets, collaborating with sales and finance teams to estimate deal values and prioritize high-potential opportunities, developing and maintaining a pipeline of high-value deals with detailed tracking and reporting.
  • HubSpot Management: Maintain and improve our HubSpot tracking and reporting system, ensuring accurate data entry and management of all marketing and sales activities, generating regular reports on marketing performance, lead generation, and ROI metrics, training and supporting team members in using HubSpot effectively.
Requirements:
  • 5+ years of experience in growth marketing, preferably in B2B SaaS, banking, or fintech sectors.
  • Proven track record in developing and executing successful paid advertising campaigns.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Experience with audience segmentation and targeting in complex B2B environments.
  • Proficiency in HubSpot or similar CRM systems.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and as part of a collaborative team.
  • Strong project management skills with attention to detail.
Compensation:

The estimated salary for this position is between $120,000 and $180,000 per year, depending on experience and location.

This role is crucial for driving our growth through targeted paid advertising, audience mapping, deal value estimation, and HubSpot management. The ideal candidate will have a deep understanding of the banking and fintech sectors, combined with a proven track record in growth marketing.

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