Paid Search Specialist

hace 2 meses

Colombia Power Digital Marketing, Inc. A tiempo completo

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role.

About the role

The Paid Search Specialist is responsible for creating Paid Search campaigns using Google Ads, managing client budgets, and assisting in account analysis & reporting. This role will work closely with Strategists and Account Managers to collaborate on all campaigns and strategies within the Google Ads suite. The Paid Search Specialist is an attentive learner, eager to problem solve, and hungry to grow their technical, strategic, and analytical skills.

Responsibilities:
  • Manage or support in managing paid search campaigns across various industries.
  • Make daily optimizations and pacing adjustments to campaigns.
  • Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions.
  • Help determine client benchmarking and implement optimizations to hit client KPI’s in the quickest time possible.
  • Keep up your education on industry topics.
  • Participate in the hiring process ensuring the best resources are selected for the team.
  • Clearly communicate with internal agency team about client goals, feedback and scheduled workflow.
  • Improve upon paid media processes and innovation of new strategies and techniques.
  • Vendor management for new channels and support channels.
  • Work toward developing into a strategist or account manager.
Requirements:
  • Ideally 1-2 years of digital marketing; Agency experience a plus.
  • Minimum 6 months of experience in search engine marketing, specifically having experience with bid monitoring and adjustment of paid search campaigns, defining terms and writing effective copy highly relevant and targeted to clients’ core products or services.
  • Strong Excel skills with clear understanding of advanced Excel features.
  • Ability to handle multiple tasks in a fast-paced environment and under tight deadlines.
  • Detail-oriented and organized with strong note taking acumen.
  • Strong enthusiasm, passion, creativity and commitment to paid media and client work.
  • Entrepreneurial spirit with passion for knowledge and personal growth.
Key Performance Indicators (KPIs)
  • $9.5k team-member EBITDA.
  • Maintain below 10% Client Churn Rate.
  • 6-8 Accounts.
Most Important Things (MITs)
  • Excellence in channel production and account performance.
  • Internal communication.
  • Base salary + commission opportunities.
  • Medical Bonus.
  • 15 paid vacation days (PTO) per year.
  • Fully flex work environment: full-remote, in-office, or hybrid.
  • Employee Assistance Program (EAP).
  • 17 observed Colombian national holidays + 2 mental health recharge days per year.
  • Paid Social Security.
  • Unlimited opportunities for growth & leadership within a rapidly growing firm.
  • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s).
  • Quarterly awards including prize money and recognition for outstanding performance.
  • Opportunities to be involved in company DEI initiatives.

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

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