Director of Paid Marketing Lead

hace 6 días

Colombia Graphite Growth, Inc. A tiempo completo
About the Role

We are seeking an experienced Director of Paid Marketing to join our team at Graphite Growth, Inc. This is a fantastic opportunity for a skilled marketing professional to lead our paid growth strategies and drive business results.

The successful candidate will have a strong background in digital marketing, excellent leadership skills, and the ability to manage multiple projects simultaneously. As a key member of our growth team, you will be responsible for developing and executing comprehensive paid acquisition strategies across various digital platforms, including Google Ads, Facebook, LinkedIn, and more.

Responsibilities
  • Paid Growth Strategies: Develop and execute paid growth strategies to fuel app downloads, owner-operator acquisition, and B2B demand generation for SMB fleets.
  • Campaign Management: Oversee the end-to-end management of paid campaigns, including keyword research, audience targeting, bid management, and creative strategy.
  • Channel Optimization: Identify and evaluate new and existing paid channels for effectiveness in driving acquisition at scale.
  • Performance Tracking & Reporting: Analyze performance data and provide actionable insights to optimize campaigns.
  • Budget Management: Own the paid marketing budget, ensuring that spend is effectively allocated to meet growth goals.
Requirements
  • Executive Stakeholder Management: Proven trajectory of managing stakeholders at the VP level or above.
  • Data Analysis: Exceptional data analysis skills and proficiency in using web analytics tools such as Google Analytics.
  • Campaign Management: Expertise in running end-to-end campaigns from ideation to pitch, creative briefing, implementation, and performance measurement.
  • Technical Skills: Proficient in paid ad platforms and familiar with mobile attribution platforms.
What We Offer

At Graphite Growth, Inc., we offer a competitive salary range of $120,000 - $180,000 per year, depending on experience, plus additional benefits such as flexible work environment, compensation packages, vacation time, and opportunities for professional growth and development.

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