Paid Social Specialist

hace 1 día

Colombia Tbwa ChiatDay Inc A tiempo completo

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

  • The Paid Social Specialist position at Power Digital is filled with a diverse array of responsibilities focused on tactical communication, performance marketing, and data-driven strategy execution. Starting with proactive internal communication, specialists engage with their teams to discuss performance metrics, strategic insights, and actionable recommendations, ensuring alignment and collaboration across projects. Externally, specialists autonomously communicate with clients, providing updates, and recommendations to drive performance results across paid social channels.

Responsibilities:

  • Effectively own tactical communication internally and externally for clients and client teams
    • Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items.
    • Autonomous external communication with client for performance, tactical items, updates, and recommendations via email, calls, and/or Slack (as applicable).
  • Full ownership and execution of performance marketing via paid social native platforms
    • Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, and others as applicable.
    • Executes campaign builds A-Z with redundancy across channels.
    • Active execution of optimizations concerning performance improvements relative to goals.
  • Strong marketing and business strategy acumen
    • Complete understanding of the marketing funnel and how to execute via paid social.
    • Full understanding of eCommerce model and basic lead gen strategies.
    • Complete understanding of paid social KPIs.
  • Ownership of performance reporting and strategy communication.
  • Employ AI technologies to enhance and optimize business processes.
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Role Requirements:

  • 1-2 years of digital marketing; Agency experience a plus.
  • + years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus.
  • 1+ years experience with Facebook Ads for direct response campaigns; additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc).
  • 1+ years experience leading paid social strategy for direct response marketing efforts.
  • + years experience with Google Analytics, Shopify; other technical platforms a plus.
  • 1 year experience client-facing and handling communications. Excellent Excel skills with clear understanding of advanced Excel features. Excellent data analytics skills.

Key Performance Indicators (KPIs):

  • Managing and/or supporting a full workload indicated by one or more of the following:
  • $26k MRR or
  • 6-8 clients.
  • Below 10% client churn rate.

Most Important Things (MITs):

  • Strategically Manage and Communicate Performance Insights.
  • Execute and Optimize Paid Social Campaigns Across Channels.
  • Leverage Tools and Technology for Efficiency and Innovation.

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

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