Senior Regional Marketing Manager for Central America and Caribbean

hace 3 días


Bogotá, Bogotá D.E., Colombia Lenovo A tiempo completo

We are Lenovo, a global technology powerhouse with a vision to deliver Smarter Technology for All.

As a Senior Regional Marketing Manager for Central America and Caribbean, you will play a key role in shaping the regional marketing and communications strategy across B2B and B2C segments. Your primary responsibility will be to align business objectives with marketing execution to achieve impactful results.

This role requires a strategic and hands-on approach, managing complex budgets and working closely with external agencies to ensure brand growth, sales tracking reporting from Marketing campaigns, correct execution and performance within the region.

Job Description

Key Responsibilities:

  • Develop, Implement, and Oversee the Central America & Caribbean Marketing Plan: Ensure alignment between long-term strategic vision and day-to-day execution for both B2B and B2C segments.
  • Manage and Optimize the Local Marketing Budget: Maximize ROI and support organizational objectives.
  • Oversee and Work Closely with Trade Marketing Field Force Team: Foster a collaborative environment and guidance to drive high performance.
  • Manage Relationships with External Marketing and Communications Agencies: Ensure deliverables align with brand standards and market goals.
  • Track, Analyze, and Evaluate Key Metrics for All Marketing Activities: Provide actionable insights and detailed reports to senior leadership.
  • Collaborate with Cross-Functional Teams: Align marketing initiatives with broader business goals.
  • Stay Informed of Local Market Trends and Competitive Insights: Adapt strategies to meet evolving market demands.

Salary: $60,000 - $80,000 per annum, depending on experience and qualifications.



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