Senior Marketing Strategist for Central America

hace 2 semanas


Bogotá, Bogotá D.E., Colombia Lenovo A tiempo completo

We are Lenovo, a global technology leader. We own what we do and WOW our customers. With a revenue of $57 billion, ranked #248 in the Fortune Global 500, and serving millions daily in 180 markets, we're committed to delivering Smarter Technology for All. Our portfolio includes AI-enabled, AI-ready, and AI-optimized devices, infrastructure, software, solutions, and services.

Job Summary:
The Marketing Lead for Central America & Caribbean will shape and drive regional marketing strategy across B2B and B2C segments, aligning business objectives with execution to achieve impactful results. This role requires strategic thinking, managing complex budgets, and working closely with external agencies to ensure brand growth, sales tracking, and performance within the region.

Key Responsibilities:
  • Develop, implement, and oversee the Central America & Caribbean marketing plan, ensuring alignment between long-term vision and day-to-day execution for both B2B and B2C segments.
  • Manage and optimize the local marketing budget to maximize ROI and support organizational objectives.
  • Oversight and close collaboration with Trade Marketing field force team in several countries, fostering a collaborative environment and guidance to drive high performance.
  • Relationship management with external marketing and communications agencies (PR, Digital, Creative, Events, Trade) ensuring deliverables align with brand standards and market goals.
  • Track, analyze, and evaluate key metrics for all marketing activities, providing actionable insights and detailed reports to senior leadership.

You will collaborate with cross-functional teams, including sales and product, to align marketing initiatives with broader business goals. Staying informed of local market trends and competitive insights is essential to adapting strategies to meet evolving demands.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or equivalent experience.
  • 3-5 years of professional experience in a similar role, preferably in a commercial or B2B environment.
  • Bilingual proficiency: business fluency in English and Spanish.
  • Project management skills with strong organizational abilities, experience in managing multiple projects simultaneously.
  • Strategic thinking: ability to develop and execute strategic programs with a focus on measurable outcomes.
  • Collaboration skills: proven ability to work effectively in cross-functional teams.
  • Analytical skills: proficient in analyzing program success metrics to drive informed decisions and improvements.

#Estimated annual salary range: $80,000 - $110,000 based on location and experience.



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