Digital Health Content Strategist

hace 4 horas

Bogotá, Bogotá D.E., Colombia Wrs Health A tiempo completo
Job Title

Digital Health Content Strategist

About the Role

We are seeking a skilled Digital Health Content Strategist to join our team at WRS Health. As a Digital Health Content Strategist, you will play a crucial role in developing and executing our content strategy.

Responsibilities
  • Assist in creating compelling content that resonates with our target audience and enhances engagement.
  • Support the Content Marketing Manager in writing, editing, and proofreading high-quality marketing content, including blog posts tailored to the interests of physician specialists.
  • Collaborate in creating and promoting white papers on complex medical topics, offering valuable insights and solutions to our target audience.
  • Utilize AI tools to help generate engaging content across various channels under the guidance of the Content Marketing Manager.
  • Support the design and creation of promotional materials for social media, websites, and other marketing channels.
  • Assist in analyzing and optimizing content with AI technologies for SEO, readability, and audience engagement; continuously improve content based on data-driven insights.
  • Collaborate on maintaining a content calendar with the Marketing Manager, ensuring timely content delivery.
  • Help manage and grow the company's social media presence across platforms like LinkedIn, Facebook, and Instagram.
  • Use AI tools to support social media scheduling and performance tracking, helping to ensure consistent communication aligned with the brand voice.
  • Assist in tracking and analyzing content performance to refine strategies and improve results.
Qualifications
  • Proven experience in content marketing, content writing, graphic design, and social media management, with a focus on B2B SaaS and health sectors.
  • Strong writing, editing, and proofreading skills with the ability to create engaging and clear content.
  • Basic understanding of SEO principles and best practices.
  • Understanding of marketing analytics, social media trends, and the ability to derive actionable insights.
  • Proficiency in Digital Marketing Tools such as WordPress CMS, GA4, HubSpot, and Moz.
  • Experience with advertising platforms such as Google Ads, Facebook Ads, and LinkedIn.
  • Experience in using AI tools for content creation, optimization, and analysis (e.g. ChatGPT, Grammarly, Midjourney, Descript, etc.).
  • Familiarity with social media management tools is preferred (e.g., Hootsuite, Buffer).
  • Excellent communication and collaboration skills.
  • Willingness to learn and adapt in a fast-paced environment.
Estimated Salary

$85,000 - $110,000 per year

Location

This is a full-time remote position based in the United States.

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