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Chief Marketing Officer

hace 2 meses

Medellín, Antioquia, Colombia elev8 A tiempo completo
Job Description:

Chief Marketing Officer

About the Role:

We are seeking an experienced and visionary Chief Marketing Officer to join our team at elev8. As a key member of our leadership team, you will be responsible for driving growth and brand visibility for our company, while also supporting the growth trajectory of our clients.

Key Responsibilities:

  • Product Fulfillment (70%):
    • Manage a growing team of 15 employees, balancing needs across 30+ clients to ensure every brand meets its goals and that we always deliver on our promises.
    • Drive alignment across our teams, including PPC, SEO, WEB, and Client Services.
    • Ensure that teams drive performance and meet established targets/KPIs.
    • Engage in ongoing customer conversations to fine-tune our product-market fit, product offerings, and improve overall performance and CSAT levels.
    • Analyze market and industry trends to continuously refine our strategies and ensure that we stay ahead of the curve at all times.
    • Create processes and procedures that foster cohesive marketing strategies and enable our teams to drive performance consistently in a scalable fashion.
  • Demand Generation (30%):
    • Implement and execute comprehensive marketing strategies that align with elev8's targets and objectives of becoming the #1 behavioral health marketing agency.
    • Spearhead our own demand gen campaigns to generate MQLs for our sales team through a full suite of techniques, including content/inbound marketing, field marketing, PPC campaigns, and outbound marketing.
    • Build elev8's brand through thought leadership, press/media, and other brand awareness campaigns.
    • Lead and expand the internal marketing department, nurturing a team of marketing professionals who are eager to learn and grow.
    • Ensure accurate performance attribution across all channels and evaluate best paths forward to obtain the best ROI from budget and resource allocation.

Qualifications:

  • 10+ years of proven experience in search engine marketing with expertise in PPC, SEO, WEB, and CRO.
  • Experience working in a digital marketing agency, servicing high-ticket clients is a big plus.
  • Solid understanding of running a tier 1 marketing operation, managing needed systems and KPI benchmarks.
  • Strong collaborative and cooperative mindset that can work with cross-functional teams.
  • Expertise across all relevant marketing tech stack, centering it around SFDC.
  • Experienced with running operations and processes to the T- via Project Management Software like ClickUp.
  • Ability to prioritize and multi-task with experience working in a dynamic, fast-changing entrepreneurial environment.
  • Excellent verbal and written communications skills (C1+ English level).
  • Willingness to travel and grow a talented international marketing team across borders.

About elev8:

elev8 provides 360-degree solutions for the behavioral health industry by helping facilities:

  • Generate qualified leads on all channels via elev8media.
  • Optimize their CRM and overall tech stack via elev8tech.
  • Improve their lead-to-admit conversion rates driving census via elev8sales.