Strategic Marketing Lead

hace 1 semana


Bogotá, Bogotá D.E., Colombia Crypto Directories A tiempo completo
Job Description

We are seeking an experienced Strategic Marketing Lead - Latam Region to join our team at Crypto Directories. This is a full-time position based in North Latam.

About the Role
This role will be responsible for managing and executing regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met. You will own the local marketing strategy holistically, including growth initiatives, strategic projects, and a full-funnel marketing program.

Responsibilities:
• Design and execute marketing campaigns across various channels, including social media, community management, and event management.
• Work closely with global marketing to localize relevant campaigns in service of user growth.
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.
• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels.
• Grow our user base and increase awareness of the Binance brand in fun, creative, and informative ways.
• Monitor campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience.
• Manage new media partnerships end-to-end to drive measurable growth.
• Constantly work on new channels, creatives, and other ideas for experimentation, optimization, and acquisition growth.
• Help shape the Binance brand in the Latam region.

Requirements
• Fluency in Spanish and English is a must.
• Minimum 5 years of relevant marketing experience, preferably in a fast-paced industry.
• Execution-oriented mindset – with the humility, drive, and scrappiness to get it done.
• Must have a strong interest and knowledge in crypto/blockchain/technology.
• Must be able to work independently.
• Capable of working under pressure and short timelines.
• Balance strategic planning with operations and execution.
• A university degree relating to Marketing is a plus.
• Strong coordination skills and strategic mindset for marketing.
• Familiarity with online and offline marketing avenues.
• Proven experience in growing and managing user bases.

Salary
The estimated salary for this position is $120,000 per year, commensurate with experience.

Crypto Directories offers a competitive compensation package and comprehensive benefits.

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