PPC Specialist
hace 1 semana
We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets. This is a full time position and we require that you are available Monday - Friday 9am - 5pm EST.
We mainly focus on Google and Facebook ads. Must speak, read and write perfectly in English.
We have about 25 - 35 Accounts that we need someone to manage.
Some of the responsibilities will be the following:
- Developing & implementing effective PPC campaigns to hit goals and ROI, both short-term and long term
- Managing PPC budgets while building & strengthening platform accounts & key relationships
- Tracking daily, weekly & monthly KPI's to identify opportunities for improvement in performance & regularly reporting to management
- Implement Pay Per Click media strategies for clients;
- Handle, review, and perform daily account responsibilities associated with Google AdWords, Facebook Ads and other search platforms for a variety of clients;
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics;
- Handle the creation of large keyword lists;
- Provide creative copy suggestions and graphical ad templates;
- Handle display network placement lists on AdWords and through other contextual advertising platforms;
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals;
- Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives;
- Direct, handle, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives;
- Keep pace with search engine and PPC industry trends and developments;
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals;
- Monitor and evaluate search results and search performance across the major search channels;
- Communication to team and management on project development, timelines, and results; and
- Work closely with the other team members to meet client goals.
**Experience**:
- Google Adwords: 1 year (required)
- Facebook Ads: 1 year (required)
- PPC: 1 year (required)
Pay: $5,184,075 per month
**Experience**:
- Google Analytics: 1 year (preferred)
- Facebook Advertising: 1 year (preferred)
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