Global Digital Engagement Strategist

hace 6 meses

Colombia 350.org A tiempo completo

**As 350.org's Global Digital Engagement Strategist, you'll play a critical role in helping us scale our paid media spend across social media channels, specifically on Facebook, Instagram and Google, to strengthen 350.org's supporter base and stop fossil fuels. We're looking for someone who loves collaborating and creating engaging ad campaigns, loves data and number crunching, and is great at communicating and sharing results and best practices with the rest of the organization. You'll work closely with global and regional teams to set up compelling campaigns that are tailored for country and cultural context and also respect 350's voice, values and mission.**

**About 350.org**

350.org is building a global grassroots movement to solve the climate crisis. Our online campaigns, grassroots organizing, and mass public actions are led from the bottom up by thousands of volunteer organizers in over 188 countries. 350.org works hard to organize in a new way—everywhere at once, using online tools to facilitate strategic offline action. We want to be a laboratory for the best ways to strengthen the climate movement and catalyze transformation around the world. The values that guide and drive our work are listed here.

**350.org is an equal opportunity employer. **350.org strives to be an inclusive and collaborative group of** **people who bring a variety of approaches to the work we do. We're committed to the principles of** j**ustice, and we try to build a safe workplace where everyone is treated fairly and enjoys working** **together. We value new perspectives, ideas of all sorts, and different ways of working. Diverse** **perspectives and experiences improve the way 350.org carries out our work - including what we** **decide to work on and how creatively/effectively we do that. We do our best to make staff positions** **accessible to all potential team members, regardless of race, national origin, ethnicity, age, disability,** **assigned gender, gender expression or identity, sexual orientation or identity, religion or creed,** **veteran status, marital or parental status, and genetic information. We also strive to include team** **members in communities most impacted by climate change or impacted by other kinds of** **environmental, social, and economic injustice.**

**Key Outputs Include**:

- Oversight of paid media campaigns on global 350 channels, aligned with 350.org's voice and visual identity, with occasional content creation as needed
- Technical maintenance and troubleshooting support for key ad platforms including Facebook, Twitter, and Google Ads
- Quarterly reports on key metrics for global campaigns: cost per acquisition, cost per donation, return on ad spend
- Analysis of paid media campaigns in order to inform list growth and digital fundraising strategies for global and regional teams
- Training and resources for regional teams in paid media strategies and tactics
- Support on tracking active paid media campaigns and spend across global 350 channels
- Monitoring, analyzing and optimizing web traffic and SEO for key webpages and user journeys

**Duties and Responsibilities**:
Digital Engagement: perform industry research, support in content strategy for paid search, social media, and display campaigns, create and manage ads, and analyze ad campaign performance to help shape global and regional digital strategy
- With the Associate Director for Social Media and Engagement, develop paid promotional, fundraising, and growth/engagement strategies for global campaigns + events in partnership with the Digital Fundraising Director and the Campaigns & Organizing team
- With regional digital and digi-comms staff, develop paid ads strategies and skill up regional campaigners according to their quarterly digital engagement needs (via 1:1 trainings, refreshed training materials, etc.)
- Coordinate with consultants and agencies to develop and execute paid media campaigns for growth and fundraising purposes from a global perspective, and support regional teams in collaborating with consultants or agencies for the same
- Work with Product, Fundraising, and other teams in order to analyze, test, and improve user engagement on our website

Management:

- Project management across teams and functions as needed in order to deliver on paid growth, engagement, and fundraising objectives
- May line manage members of the communications team and oversee short term communications contractors, as necessary

Internal Collaboration: collaborate departmentally and interdepartmentally to develop alignment between 350.org's global and regional communications Work with regional teams to help promote, advertise and distribute important campaign launches and pieces of content like videos
- Regularly share best practices, trainings, and key learnings back to the communications and digital teams to infuse a culture of testing and data-driven decision making; create resources to help evangelize learnings and best practices
- Act

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