Performance Marketing Specialist

hace 3 meses


Bogotá Cundinamarca, Colombia THE IDEAS FACTORY A tiempo completo

En TIF, agencia de marketing estratégica-creativa, estamos buscando un Especialista en Performance Marketing a medio tiempo para unirse a nuestro equipo de marketing digital.

Como Especialista en Performance, serás responsable de ejecutar, monitorear y optimizar campañas orientadas al rendimiento a través de múltiples canales digitales, para generar resultados específicos para nuestros clientes.

Este puesto es ideal para alguien apasionado por los datos, las métricas de rendimiento y las estrategias de marketing digital, que quiera ayudar a escalar negocios mediante publicidad paga y marketing centrado en la conversión.

Trabajarás de cerca con nuestros equipos de digital, insights y estrategia para asegurarte de que las campañas estén alineadas con estrategias de marketing más amplias y con los objetivos comerciales, mientras ofreces resultados que ayudan a nuestros clientes a crecer y escalar.

Este puesto requiere de 15 a 20 horas semanales y ofrece flexibilidad.

**Sobre nosotros**

Somos TIF, The Creative Force for Good. Creemos en la creatividad estratégica, el pensamiento audaz y hacer las cosas de una manera que no es nada ordinaria. Si te encanta una cultura de trabajo donde puedas abrazar tus rarezas, este es el lugar para ti.

**Habilidades requeridas**
- Experiência comprobada gestionando campañas de PPC, anuncios en redes sociales y publicidad display.
- Dominio de plataformas como Google Ads, Facebook Ads Manager, LinkedIn Ads y otras plataformas pagadas importantes.
- Conocimiento en herramientas de análisis como Google Analytics, Google Tag Manager u otras herramientas de atribución.
- Experiência con herramientas de investigación de palabras clave (como SEMrush, Moz o Ahrefs) y familiaridad con las mejores prácticas de SEO.
- Fuerte comprensión de las métricas de marketing digital: CTR, CPA, ROI, ROAS, CPL, etc.
- Excelentes habilidades de comunicación verbal y escrita, con la capacidad de traducir datos complejos en ideas accionables.
- Habilidad para resolver problemas y mentalidad orientada a resultados.
- Atención al detalle y capacidad para gestionar múltiples campañas y clientes simultáneamente.
- Familiaridad con plataformas de automatización de marketing es un plus.

**Experiência preferida**:

- Más de 2 años en un rol de marketing de rendimiento (preferiblemente en agencia).
- Experiência con campañas de generación de demanda y leads es un plus.
- Experiência con estrategias de marketing B2B.
- Conocimiento básico de diseño de landing pages (CMS de WordPress y Shopify) y optimización de la tasa de conversión (CRO).
- Familiaridad con la segmentación de audiencia, estrategias de retargeting y mapeo del customer journey.

**Lo que te ofrecemos**:

- Un ambiente de trabajo empático, colaborativo y amable.
- Flexibilidad para trabajar de forma remota y manejar tu propio horario.
- Oportunidad de desarrollar tus habilidades y trabajar con una variedad de clientes en diferentes industrias y países.
- Un equipo creativo, apasionado y de apoyo, impulsado por ayudar a las empresas a obtener resultados transformadores.
- Un entorno de trabajo donde tu voz e ideas importan.

Tipo de puesto: Medio tiempo

Horas previstas: de 20 a 30 por semana

Pregunta(s) de postulación:

- ¿Cuál es tu expectativa salarial?

Experiência:

- tres: 2 años (Obligatorio)

Idioma:

- Inglés (Deseable)



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