Digital Marketing Specialist

hace 3 meses

Bogotá Cundinamarca, Colombia Voyage Real Estate A tiempo completo

Digital Marketing Specialist
- **About Us**:_

Voyage Real Estate is a luxury real estate firm based in Los Angeles with over $1 billion in career sales. We are known for delivering an exceptional client experience through personalized service, innovative marketing, and a high level of professionalism. As we continue to grow, we are seeking a dynamic and creative Digital Marketer to lead our digital strategy, engage audiences, and drive business development through various digital platforms.
- **Position Overview**:_
- **Key Responsibilities**:_
**Social Media Strategy & Management**:

- **Develop and execute social media strategies**: Create and implement comprehensive strategies across platforms like Instagram, Facebook, LinkedIn, TikTok, and more to drive engagement and grow the brand's online presence.
- **Content creation and curation**: Develop engaging and visually appealing content that aligns with the brand’s voice and luxury positioning. This includes posts, stories, reels, videos, and more.
- **Schedule and monitor posts**: Plan and publish social media content using scheduling tools while ensuring timely responses to comments, messages, and inquiries.
- **Analyze and report social performance**: Track and analyze the performance of social media campaigns, providing insights and recommendations to improve engagement and reach.
- **Stay on top of trends**: Monitor and incorporate emerging social media trends, tools, and best practices to keep our content fresh and engaging.

**Digital Advertising & Campaign Management**:

- **Plan and manage digital ad campaigns**: Create and optimize targeted digital ad campaigns (Facebook, Instagram, Google Ads, etc.) to drive traffic, leads, and conversions.
- **Monitor ad performance**: Track and analyze key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), adjusting campaigns for maximum effectiveness.
- **Optimize ad budgets**: Ensure that digital advertising budgets are spent efficiently, achieving the best possible results while staying within budget constraints.

**Engagement on Digital Platforms**:

- **Engage with audiences across all platforms**: Foster community engagement on social media, live chat, and other digital platforms, responding promptly to questions and comments.
- **Oversee live chat**: Manage live chat on the website, responding to inquiries in real-time and providing excellent customer service to potential clients.
- **Monitor and maintain brand consistency**: Ensure that all interactions across digital platforms reflect the brand's luxury image and messaging.
- **Nurture leads from social**: Engage with and nurture leads generated through digital platforms, ensuring timely follow-up and communication.

**Social Media Support for Agents**:

- **Provide social media assistance for agents**: Help agents develop and implement personalized social media strategies, providing guidance on best practices for showcasing their listings, successes, and expertise.
- **Host social media training**: Provide training sessions or one-on-one support for agents on using social media effectively to grow their personal brand and client base.
- **Qualifications**:_
- **Proven experience in digital marketing**: Preferably in real estate or luxury sectors, with a focus on social media strategy, digital advertising, and engagement.
- **Strong understanding of social media platforms**: Expertise in Instagram, Facebook, LinkedIn, TikTok, and other relevant channels.
- **Digital advertising expertise**: Hands-on experience with managing Facebook Ads, Google Ads, and other digital advertising platforms, along with the ability to analyze and optimize campaigns.
- **Data-driven mindset**: Experience using analytics tools to track and improve digital marketing performance, with a focus on KPIs.
- **Excellent communication and writing skills**: Strong ability to craft compelling messages and engage with clients and audiences across various platforms.
- **Organizational and multitasking abilities**: Capable of managing multiple projects, campaigns, and social channels while maintaining attention to detail.
- **Familiarity with real estate marketing**: A plus, but not required. Knowledge of the luxury market or experience supporting agents in promoting listings is highly desirable.
- **Experience with digital marketing tools**: Proficiency in tools such as Google Analytics, Facebook Business Manager, Later, or similar scheduling and analytics tools.

**Experience**:

- Digital marketing: 4 years (required)

**Language**:

- English (required)

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