Performance Marketing Manager

hace 2 semanas

Bogotá Cundinamarca, Colombia Pearl A tiempo completo

**About the job**:
**Role: Performance Marketing Manager**
**Work schedule: Full Time | 40 hours per week | Eastern Time**
**Salary Range: up to 2,000 USD per month **(Dependent on your skills and experience)

**About the Role**:
**About the Company**:
We are a fast-paced, data-driven e-commerce business in the D2C discount fragrance industry. Our team is fully remote, and we are focused on scaling through optimized performance marketing and creative ad strategies. We’re looking for a skilled Performance Marketing Manager to help us grow by optimizing paid media strategies and achieving a higher ROAS.

**Key Responsibilities**:

- Manage and optimize paid media campaigns on Google Shopping Ads, Google Ads, and Facebook Ads Manager.
- Track KPIs for both internal performance marketing efforts and external agency performance.
- Develop and implement tests to optimize ads and scale revenue.
- Create detailed design briefs to guide our designer in developing media assets for growth.
- Collaborate with the SEO and CRO agencies, ensuring alignment with broader marketing strategies.
- Ensure ROAS and scaling goals are met by optimizing ad strategies and identifying new growth opportunities.
- Report directly to the CMO and work closely to develop long-term paid media strategies.

**Requirements**:

- 5+ years of experience managing paid media, with extensive experience in D2C e-commerce growth.
- Expert knowledge in Google Ads, Google Shopping Ads, Google Analytics, and Facebook Ads Manager.
- Strong proficiency with Shopify.
- Working knowledge of Klaviyo, Google Tags, Google Search Console (GSC), and SEMrush.
- Basic understanding of SEO, influencer marketing, and CRO principles.
- Demonstrated ability to optimize for ROAS while identifying new revenue opportunities.
- Ability to work in a fast-paced, results-driven environment.
- Strong collaboration and communication skills, especially with remote teams.

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