Performance Marketing Specialist

hace 2 semanas


Bogotá, Bogotá D.E., Colombia Within A tiempo completo

About Us: Within is a pioneering Performance Branding company that partners with top brands to drive business growth through innovative marketing strategies. Our integrated model bridges the gap between creative and media, performance and brand, and across media channels. With a comprehensive suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate, and Influencer, we're well-equipped to work with our brand partners in an integrated fashion, aligning marketing strategies with core business objectives.

Client Relationships: Client teams at Within are trained to act as trusted business partners, prioritizing client needs above their own. We have the privilege of working with iconic brands such as The North Face, Timberland, Movado Watches, and Jose Cuervo. Our collaborative environment is made up of small, closely-knit teams that are fast and adaptive to solve problems and build systems.

Your Role: As a key member of our team, you will play a pivotal role in supporting clients' day-to-day tasks while driving towards broader, long-term objectives. Your responsibilities will encompass a diverse range of activities aimed at account management, optimization, and the creation, management, and reporting of campaigns.

Key Responsibilities:

  • Support clients' day-to-day tasks while driving towards longer term objectives
  • Account management and optimization
  • Responsible for driving, creating, managing, optimizing, and reporting on campaigns
  • Interface and partner with SBUs such as creative, client service, and analytics
  • Build and manage promotional, transactional, lifecycle, and triggered campaigns that drive growth and retention
  • Provide campaign recommendations based on KPIs and campaign performance
  • Conduct AB testing to test measures to improve performance
  • Planning weekly/monthly campaign calendar
  • Weekly reporting

Requirements:
  • 1-2 years experience in lifecycle email marketing or CRM, preferably at an agency, brand, or ad tech partner
  • Previous experience with marketing automation software
  • Working knowledge of Excel
  • Ability to present data and strategy to clients in a meaningful way
  • Interest in pursuing a career in performance-oriented lifecycle marketing
  • Experience with ESP reporting, Google Analytics
  • Experience editing HTML
  • Expertise with Braze (data extensions, testing, dynamic live proofs, etc.)

What We Offer: A competitive salary and benefits package, including:
  • $65,000 - $85,000 per year (depending on ability level)
  • Unlimited vacation policy
  • Monthly phone/internet and food stipend
  • Health insurance coverage
  • Professional Development Program
  • Hybrid work arrangement (must be based in Bogotá, Colombia)


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