Product Marketing Sr. Analyst

hace 6 meses

Bogota, Colombia DiDi Global A tiempo completo

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

Team Overview:
We are looking for a passionate & talented marketer with the ability to analyze market trends, consumer behavior, and competitive landscapes to develop and execute effective holistic product marketing strategies, always seeking for the best solution and innovating to create value for our users. Someone who is capable of creating strategic frameworks while ensuring end-to-end planning and execution. This person must be comfortable working with multiple stakeholders, listening to colleagues' needs to align goals and expectations in a fast growing and rapidly changing environment, sorting through ambiguously defined problems, and identifying market challenges and opportunities to support the company's objectives. In this role you will be reporting to the Passenger Marketing Lead.

Role Responsibilities:

- Create end-to-end marketing strategies and campaigns for product launches and positioning.
- Define and segment target customer personas to tailor marketing efforts.
- Understand customer pain points and needs to provide solutions through communications.
- Define and refine product positioning and messaging that resonates with the target audience.
- Develop compelling product narratives and value propositions.
- Data-driven thinking approach for decision making.
- Collaborate with cross-functional teams to develop go-to-market plans.
- Set clear goals and KPIs to measure campaign success.
- Analyze marketing data to measure campaign performance and adjust strategies accordingly.
- Monitor key performance indicators (KPIs) and provide insights to optimize marketing efforts.

Role Qualifications:

- BA in Business Administration, Marketing, Communication or related Education
- Have +3-4 years of experience in Integrated Marketing Communication
- Experience creating & executing strategic integrated marketing campaigns, research/insights, channel & comms planning, and campaign measurement & reporting.
- Analytical capacity to deliver results, ability to justify the implementation of marketing and communication strategies with their corresponding KPIs and desired outcomes.
- Proven experience and knowledge in copywriting.
- Strong analytical, problem-solving capability, applicable to communication strategies.
- Excellent project management skills and ability to implement a plan for task management and cross-departmental collaboration.
- Ability to brief and evaluate creative & media strategies Fully understand the role of marketing communication on driving sales and revenue growth.
- Able to solve complex issues within the functional area supported by data and consumer insights.
- Passion for high performance: A track record of being an energetic & optimistic team member with a collaborative spirit and the ability to influence and unify cross-functional teams, peers, and leaders.
- Fluent in English and Spanish is mandatory.

EEO Statement:

- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe i

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