Product Marketing Manager
hace 6 meses
Product Marketing Manager
Remote - Colombia
*ONLY CVs SUBMITTED IN ENGLISH WILL BE CONSIDERED*
The Opportunity:
Anthology offers the largest EdTech ecosystem on a global scale, supporting over 150 million users in 80 countries. Our mission is to provide dynamic, data-informed experiences to the global education community so that learners and educators can achieve their goals.
We believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices but who we are as a company.
As a Product Marketing Manager, you will have the opportunity to drive product marketing activities for Anthology’s robust set of EdTech solutions, services, and integrations across a large ecosystem of partners. The Product Marketing organization has the unique responsibility of supporting Anthology’s global go-to-market execution, launching new innovations across our teaching and learning, institutional operations, and student lifecycle engagement solutions while showcasing Anthology’s vision for the future. You will define client value proposition of our solutions in partnership with product management and sales, deliver memorable customer success stories, support the broader corporate marketing efforts to drive marketing pipeline, and highlight Anthology’s vision of a holistic set of tools and services that drive intelligent experiences across institutions.
Primary responsibilities will include:
- Crafting inspiring EdTech solution and product messaging with proof points, competitive differentiation, and captivating storytelling
- Partnering with the Anthology corporate marketing teams to produce demand campaigns, host in-person and virtual events/webinars, and nurture clients through their purchasing and renewal journey
- Researching and defining buyer and influencer personas that identify specific pain points and goals within their institution and aligning those with the value of Anthology solutions and services
- Partnering with product management, sales, client experience managers, and engineering teams to showcase our product roadmap execution and market alignment
- Partnering closely with the sales enablement teams to provide and maintain market insights, product innovation, and competitive differentiation to win more deals
- Designing and producing core product market collateral including blog posts, websites pages, webinars, white papers, eBooks, infographics, data sheets, and pitch decks to support Anthology’s solution, product, and service value
- Working closely with the product management and analyst relations team to support industry analyst surveys and reports. Continuously updating and briefing analysts on Anthology’s innovation, client success, and market growth
- Supporting research into competitive threats and challenges to position the value and differentiation of Anthology’s solutions and services in the evolving EdTech market
- Serving as the point of contact for Anthology product marketing activities when working with external creative agencies, services providers, and vendors
- Interfacing with clients and prospects to understand needs, pains, and goals that can influence our product’s vision, direction, and marketing messaging
Required skills/qualifications:
- Bachelor’s degree in education, marketing, engineering, business, or related field
- Excellent communication and presentation skills, both written and oral
- Ability to thrive in a fast-paced, collaborative, results-oriented environment
- Self-starter with strong sense of accountability
- Passion for Higher Education, Student Success, and EdTech solutions/services
- Fluency in written and spoken English at CEF B2 level or above
Preferred skills/qualifications:
- Experience in Higher Education, either non-profit or for-profit
- Experience in IT industry and software companies
- Experience with student engagement systems, digital badges, micro-credentials, and career preparedness tools for Higher Education
This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.
Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.
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