Senior Marketing Analyst

hace 5 días


Bogota, Colombia Epsilon A tiempo completo

**Company Description**
Epsilon is a global leader in outcome-based marketing. As a company at the forefront of marketing innovation, Epsilon provides a unique blend of data, technology, and services, driving measurable results and business growth for its clients. With over 9000 employees in 60 countries and rich 50-year history delivering cutting edge technology, data, and media solutions, Epsilon has a vast client portfolio in Automotive, Telecommunications, Retail, Fast Moving Consumer Goods, Financial Services, Healthcare, Travel, and more.

Did you know that Epsilon:

- Created the first ever travel rewards program for PanAm Airlines?
- Built Apple’s first CRM database?
- Is the technology behind the loyalty programs of Marriott, Walgreens, Citi, and more?
- Is ranked number 1 in IDC’s MarketScape Assessment for global DSPs and Leader in Forrester’s global Loyalty management software vendors?

Join our dynamic Marketing team spanning across the region as a **Senior Marketing Analyst** based in Colombia. Reporting directly to the Head of Marketing, you'll support an array of different marketing and communications efforts, playing a pivotal role in bolstering our brand presence throughout Latin America.

**Responsibilities**
- Plan and execute sponsored and owned events to align with marketing goals.
- Maintain productive supplier relationships for resource optimization.
- Drive impactful digital media campaigns and refine strategies based on insights.
- Monitor and evaluate campaign performance for optimization and ROI.
- Manage a dynamic social media calendar to enhance brand awareness.
- Generate actionable reports on key performance indicators (KPIs).
- Collaborate with Communication and Product Marketing for effective campaign execution.
- Contribute to nurturing strategies for enhanced customer engagement.
- Foster positive relationships with diverse stakeholders across the organization

**Qualifications**
- Proficient in English; Portuguese is a plus
- Minimum of 3 years of marketing and/or communication experience.
- Demonstrated proficiency in managing digital campaigns.
- Experience in Adtech and/or Martech sectors preferred.
- Familiarity with Salesforce, Hubspot, or other CRM tools advantageous.
- Strong interpersonal skills with keen attention to detail.
- Proactive attitude with a track record of thriving in fast-paced environments.

**Additional Information** We Offer**
- Being part of a leading team in an industry in full growth and with great international projection
- Working mode: Hybrid
- Vacations: 30 days
- Medical insurance
- Language course (English and/or Spanish)



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