Growth/account Manager, Paid Search

hace 6 meses

Bogota, Colombia Emapta A tiempo completo

**Job Information**:
Job Family

**Sales and Marketing***

Work Arrangement

**Onsite***

City

**Bogota***

State/Province

**Distrito Capital de Bogotá***

Country

**Colombia***

**Kickstart a Better Global Career: Join an International Client Today**

Are you ready to redefine your accounting and finance career? Join our international client and unlock the ultimate perk: unparalleled work-life balance. Imagine finishing your shift with ample free hours to dedicate to what truly matters in your life. Whether it's spending quality time with loved ones, pursuing personal hobbies, or simply unwinding, our commitment to your balance sets us apart. Here, we prioritize your well-being and understand the importance of striking a harmonious equilibrium between work and life. As a **Growth/Account Manager**, you will oversee and analyze media buying campaigns focused on paid search, aligning with client objectives such as customer acquisition, loyalty/purchase continuity, and lead generation. Your responsibilities will encompass the end-to-end process of paid search ads, from setup and execution to testing and optimization.

**_
Here’s an overview of your future role:_**
- Employment Type: Indefinite term type contract- Shift: Monday to Friday | 9:00 am to 6:00 pm EST- Work Setup: Onsite, Colombia

**What do you need to succeed?**
- 2 to 4 years of experience managing PPC campaigns on Google Ads and Microsoft Ads.
- In-depth knowledge of PPC advertising principles, best practices, and industry standards.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Skilled in working with Google Ads, Microsoft Ads, Display ads, and other search ad platforms.
- Familiarity with eCommerce, with preferred experience in platform shopping/PMax campaigns and product feeds.
- Familiarity with Google Analytics, Google Tag Manager, Google Data Studio, Reporting tools, and Excel/Google Sheets.
- Excellent verbal and written communication skills, and the ability to work both individually and in a team environment - strong ability to articulate and document analysis findings.
- Outstanding organizational and time management skills, with the ability to handle multiple projects while meeting deadlines.
- Experience solving complex problems and comfort with ambiguity

Tech Stack:

- Google Analytics, Google Tag Manager, Google Data Studio, Reporting tools, and Excel/Google Sheets.
- Slack.
- Google Ads, Microsoft Ads.

**What awaits you in this role?**
- Manage the performance of paid media buying campaigns, primarily focused on paid search, including Google Ads and Microsoft Advertising.
- Execute keyword research, testing, bidding, and other essential aspects of paid search campaigns.
- Oversee end-to-end PPC campaigns, encompassing tasks such as keyword research, ad copy creation, bid management, and performance tracking.
- Conduct thorough keyword analysis, continuously refining targeting strategies to maximize campaign efficiency and ROI.
- Proactively identify areas for campaign optimization, including targeting, ad scheduling, ad extensions, and audience segmentation.
- Collect and analyze data, hypothesize and execute tests to continually improve campaign performance.
- Collaborate with the Landing Page team (when applicable) to strategize and test high-converting landing pages.
- Build reports to transparently collaborate with our clients.

**Why choose us?**
- 5 Days work week
- Work-Items (laptop, mouse, and headset)
- Indefinite term type contract
- 5 extra days of vacation leave (20 in total) that could be monetized
- Direct exposure to our clients
- Career growth opportunities
- Diverse and supportive work environment
- Prime Office Locations - Bogotá and Medellin
- Up skilling: Emapta Academy

**Whom you’ll work with**:
Our client, Barrington Media, a dynamic and rapidly expanding tech-enabled marketing company, is a force to be reckoned with in the industry. Backed by private equity and fueled by high growth, they specialize in driving direct response advertisements across a diverse range of platforms, including TV, audio, digital, and direct mail. Recent strategic acquisitions of multiple digital advertising agencies have further solidified their position as a dominant player, and they are now poised to become a true powerhouse. Embracing a culture of collaboration and continuous improvement, our client fosters an environment that encourages employees to thrive and reach their full potential. They believe in recognizing and celebrating achievements, promoting work-life balance, and offering global perks and professional growth.

**Who are we?**

Discover a world of possibilities at **Emapta**, where your career takes flight in stability and growth. Join a team that thrives on camaraderie, supporting each other to achieve excellence together. Experience the satisfaction of being recognized for your contributions with competitive compensation packages that

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