Paid Search

hace 6 meses

Bogota, Colombia Zebra Technologies A tiempo completo

**Remote Work: Yes**

**Overview**:
At Zebra, we extend the edge of possibility by shaping the future of work on the front line—reinventing how businesses run and moving society forward.

We are a community of changemakers, innovators and doers who come together to deliver a performance edge to the front line of business. We develop new technologies and create new solutions with partners to help organizations act with greater visibility, connectivity, and intelligence—delivering better experiences for workers and those they serve.

Being a part of Zebra means being seen, heard, valued, and respected as you define your path to a fulfilling career. Here, you'll have opportunities to learn and lead at a leading company, and you can channel your skills towards causes that you and the Zebra community care about, locally, and globally.

Together, we've only begun to define the edge of what's possible—for our people, our customers, and the world.

The Paid Search and Social Lead is responsible for developing and executing integrated search and social media strategies to enhance brand visibility, engagement, and conversions across digital channels. By fostering collaboration between paid search and social media specialists, this role ensures alignment between paid search campaigns and paid social media initiatives, maximizing overall campaign effectiveness and ROI.

**Responsibilities**:

- Developing search strategies: Lead the development of global search strategies, aligned with overall digital marketing objectives. Implement advanced search methodologies and technologies to enhance search capabilities.
- Optimizing paid search campaigns: Manage and optimize paid search campaigns to improve ROI and achieve performance goals. Conduct keyword research, ad copy testing, and bid optimization to maximize results.
- SEO efforts: Collaborate with SEO specialists to ensure alignment between paid and organic search strategies. Provide insights and recommendations for improving organic search rankings and website visibility.
- Executing paid social media strategies: Develop and execute paid social media strategies across various platforms to increase brand awareness, engagement, and conversions. Utilize audience targeting, ad creative optimization, and budget management to achieve campaign objectives.
- Performance analysis and reporting: Monitor and analyse search and social media performance metrics, providing regular reports and insights to stakeholders. Identify trends, opportunities, and areas for improvement to drive continuous optimization.

**Qualifications**:

- Bachelor's degree in Marketing, Public Relations, Communications or similar
- ** 5+ years marketing experience and 3+ years’ experience working in (or with) a media agency**:

- ** 2+ years leadership/management experience with a track record of managing and coaching teams**:

- ** Technical proficiency in paid search and social platform algorithms, creative optimization levers and broader understanding of industry trends. (e.g. Google Ad Manager, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, Demand base)**:

- ** Experience implementing a full funnel testing strategy focused on improving conversion throughout the buyer journey**:

- ** Experience using attribution modeling**:

- 8+ years of managing Marketing programs or processes
- Depth of experience in creation and strategic implementation of multi-touch/ multi-phase campaigns in support of technically-advanced products & solutions
- Ability to think strategically and guide fellow stakeholders, based on Marketing expertise
- Strong tactical marketing skills & creative vision
- An outcome-focused approach to marketing and demand generation
- Strong communication skills to relay campaign plans and results to internal and external audiences
- A growing depth of knowledge on key marketing tools including Eloqua, GamePlan, others
- Understanding of demand processes and best practices for demand creation and acceleration including, but not limited to, understanding of contact and data management, lead management, revenue performance management
- Expertise in campaign creation, creative direction and/or agency coordination
- Program management
- Digital marketing expertise; firm understanding of testing strategies and execution of all digital assets

  • Paid Search Specialist

    hace 6 meses

    Bogota, Colombia Solvo Global SAS A tiempo completo

    El Paid Search Specialist es un rol principalmente responsable de monitorear, gestionar, informar y apoyar la planificación de programas de búsqueda pagada. Este puesto debe tener una comprensión de la estrategia y los objetivos del programa para garantizar una ejecución impecable y un enfoque de informes alineado con los objetivos de la campaña. El rol...

  • Digital Marketing Paid Search

    hace 6 meses

    Bogota, Colombia LMG Staffing Solutions A tiempo completo

    The **Paid Media Strategist** will be responsible for various digital marketing activities, primarily focused on Paid Search and Paid Social Advertising. The role may also involve Programmatic Display and other third-party social platforms. This will include site research, keyword research, campaign development, optimization, and performance analysis for our...

  • Growth/account Manager, Paid Search

    hace 6 meses

    Bogota, Colombia Emapta A tiempo completo

    **Job Information**: Job Family **Sales and Marketing*** Work Arrangement **Permanent WFH*** City **Bogota*** State/Province **Distrito Capital de Bogotá*** Country **Colombia*** **Kickstart a Better Global Career: Join an International Client Today!** Imagine a career where you get to embrace global opportunity, be part of an international team...

  • Growth/account Manager, Paid Search

    hace 6 meses

    Bogota, Colombia Emapta A tiempo completo

    **Job Information**: Job Family **Sales and Marketing*** Work Arrangement **Onsite*** City **Bogota*** State/Province **Distrito Capital de Bogotá*** Country **Colombia*** **Kickstart a Better Global Career: Join an International Client Today!** Are you ready to redefine your accounting and finance career? Join our international client and unlock...

  • Growth/account Manager, Paid Search

    hace 6 meses

    Bogota, Colombia Emapta A tiempo completo

    **Job Information**: Job Family **Sales and Marketing*** Work Arrangement **Onsite*** City **Bogota*** State/Province **Distrito Capital de Bogotá*** Country **Colombia*** **Kickstart a Better Global Career: Join an International Client Today!** Our client, Barrington Media, is an innovative and rapidly growing tech company that specializes in...

  • Paid Search Manager

    hace 6 meses

    Bogota, Colombia Rappi A tiempo completo

    ¡Oye, es hora de que te unas a nosotros para mostrarle al mundo que somos la empresa que está cambiando paradigmas, donde revolucionamos las horas, los minutos y los segundos! ¿Quieres saber por qué Rappi? - ️ VEMOS OPORTUNIDADES donde otros ven problemas; - ️ VEMOS CERCANIA donde otros ven distancia; - ️ VEMOS ADRENALINA donde otros ven...

  • Search Analyst

    hace 6 meses

    Bogota, Colombia Rappi A tiempo completo

    ¡Oye, es hora de que te unas a nosotros para mostrarle al mundo que somos la empresa que está cambiando paradigmas, donde revolucionamos las horas, los minutos y los segundos! ¿Quieres saber por qué Rappi? - ️ VEMOS OPORTUNIDADES donde otros ven problemas; - ️ VEMOS CERCANIA donde otros ven distancia; - ️ VEMOS ADRENALINA donde otros ven...

  • Search Lead Latam

    hace 6 meses

    Bogota, Colombia GroupM A tiempo completo

    **Search Lead LATAM** **GroupM** Somos GroupM, una agencia de medios global líder en la industria. Buscamos un Latam Search Lead apasionado y experimentado para unirse a nuestro equipo en la región. En este puesto de alto impacto, supervisarás atentamente las cuentas de los clientes asignados y dirigirás a un equipo de expertos digitales dispuestos y...

  • Search Specialist

    hace 6 meses

    Bogota, Colombia Fountain Forward A tiempo completo

    Job Overview This role will be supporting all levels of the “Search Department” responsibilities for both SEM and SEO. This includes managing paid search campaigns on Google٫ and all other pay-per-click (PPC) marketing activities. Other responsibilities include building reports, doing research, link building, data entry with some work within built...

  • Paid Media Specialist

    hace 6 meses

    Bogota, Colombia FMO Media A tiempo completo

    This is a U.S. based company (EST time zone). 1099 independent contractor position. **About FMO Media**: FMO Media is a rapidly growing National Agency passionate about startups and technology. We foster a fun and creative environment, yet we're fast-paced and require individuals who can deliver under demanding deadlines. As a Paid Media Specialist at FMO...

  • Lead Api Engineer

    hace 6 meses

    Bogota, Colombia Blue Orange Digital A tiempo completo

    **Company Overview**: **Position Overview**: **Responsibilities**: - Design, develop, and maintain high-performance APIs to support search functionality and analytics features - Conduct thorough testing and debugging of APIs to identify and resolve issues promptly. - Monitor API performance and implement optimizations to enhance scalability and...

  • Digital Paid Media Lead

    hace 6 meses

    Bogota, Colombia Entravision A tiempo completo

    Reports to: Director of AdOps, US Digital, Entravision Hours: 9 to 6 local time. Be flexible with working on national holidays to accommodate US business hours Description: Entravision’s US Digital business unit is quickly growing its digital agency service business and is looking for a Team Lead, Facebook, LinkedIn and TikTok Ads to help execute their...

  • Paid Social Team Lead

    hace 6 meses

    Bogota, Colombia Entravision A tiempo completo

    Reports to: Director of AdOps, US Digital, Entravision Hours: 9 to 6 local time. Be flexible with working on national holidays to accommodate US business hours Description: Entravision’s US Digital business unit is quickly growing its digital agency service business and is looking for a Team Lead, Facebook, LinkedIn and TikTok Ads to help execute their...

  • Paid Search Specialist Senior

    hace 6 meses

    Bogota, Colombia Multiplica Talent A tiempo completo

    Estamos en búsqueda de un talento altamente calificado en Google Ads, con experiência en gestión de campañas de búsqueda y Performance Max, para unirse a nuestro equipo como especialista senior. Este rol implica la gestión eficiente y efectiva de las campañas publicitarias de nuestros clientes, con un enfoque en maximizar el retorno de la inversión y...

  • Paid Ads Manager

    hace 6 meses

    Bogota, Colombia Think Profits.com Inc. A tiempo completo

    We are a digital marketing agency in Canada seeking a skilled and motivated Ad Specialist to join our remote team. As a Paid Ads Manager, you will play a crucial role in managing PPC campaigns for our diverse client portfolio, with a focus on local conversions for our clients. **The Role**: - Develop, implement, launch and monitor PPC campaigns across all...

  • Lead Account Manager

    hace 6 meses

    Bogota, Colombia AKMI A tiempo completo

    **About Us** We're a diverse, tight-knit team of 8 digital marketing specialists with a passion for delivering results with Google Ads, Meta Ads, and SEO. Our founder is recognized as one of the world's Top 50 most influential PPC experts. This is a rare growth opportunity if you're driven to excel in PPC. **The Role** As our Lead Account Manager, you'll...

  • Search Engine Optimization

    hace 6 meses

    Bogota, Colombia Hustler Marketing A tiempo completo

    **Company Introduction**: - Digital Strategy Group is a dynamic digital marketing agency delivering exceptional Search Engine Optimization, Paid Search Advertising, Social Media Marketing, and Marketing Automation services. _ - Our operational excellence and dedication to customer satisfaction have earned us a stellar reputation as a reliable source to...

  • Digital Marketing Paid Search Analyst

    hace 6 meses

    Bogota, Colombia Multiplica Talent A tiempo completo

    ¡Multiplica Talent, te está buscando! Somos una consultora especializada en ofrecer las mejores oportunidades laborales al mejor talento digital del mercado. Tenemos 20 años de experiência reclutando a personas capacitadas, innovadoras y con ganas de crecer para nuestros clientes. Actualmente colaboramos con empresas en LATAM, USA y Europa y contamos con...

  • Especialista Paid Media

    hace 6 meses

    Bogota, Colombia Experian A tiempo completo

    Full-time Employee Status: Regular Role Type: Hybrid Department: Marketing and Communications Schedule: Full Time **Company Description**: - En Experian Spanish Latam creamos oportunidades para crear un mejor mañana y estamos comprometidos con la innovación y el uso de las últimas tecnologías. Somos la compañía de servicios de información...

  • Paid Media

    hace 4 semanas

    Bogota, Colombia Experian A tiempo completo

    Full-timeEmployee Status: RegularRole Type: HybridDepartment: Marketing and CommunicationsSchedule: Full Time**Company Description**:- En Experian Spanish Latam creamos oportunidades para crear un mejor mañana y estamos comprometidos con la innovación y el uso de las últimas tecnologías. Somos la compañía de servicios de información global, líder en...