![TTEC](https://media.trabajo.org/img/noimg.jpg)
Account Based Marketing Digital Advertising
hace 2 semanas
Account Based Marketing Digital Advertising Specialist
Be the spark that brightens days and ignites your career with TTEC’s award-winning employment experience. As an Account Based Marketing Digital Advertising Specialist working hybrid in Bogota, Colombia, you’ll be a part of bringing humanity to business. #experienceTTEC
Our employees have spoken. Our purpose, team, and company culture are amazing and our Great Place to Work® certification in Colombia says it all
**What You’ll Do**
Do you love to plan, build, and analyze marketing campaigns to help drive brand awareness, lead engagement, and demand generation? As an Account Based Marketing Digital Advertising Specialist, you will be building audiences and launching ABM campaigns for display ad networks via ZoomInfo Marketing and LinkedIn via LinkedIn Campaign Manager. You will collaborate with the wider marketing team, especially the content and design teams, to strategize and execute ads, and to provide ongoing campaign reporting, trends, and optimization recommendations.
You'll report to the Executive Director of Marketing Operations and Digital Experience. You’ll contribute to the success of the business by enabling account-based marketing and demand generation best practices, to increase TTEC brand awareness and lead volume with our priority audiences and accounts, and to help demonstrate why TTEC is the best CX partner in the market.
**During a Typical Day, You’ll**
- Strategize, execute, and optimize ABM channel approach to achieve marketing and sales goals.
- Deploy multi-channel ABM campaigns in collaboration with the wider marketing team for ad channel and ad content/copy best practices, based on campaign audiences, engagement goals, buyers stage, and campaign budgets.
- Build ABM audiences and launch campaigns in ZoomInfo MarketingOS and LinkedIn Campaign Manager, including ongoing monitoring, reporting, and optimization of campaigns across channels.
- Provide ongoing reporting, campaign insights, and trends to stakeholders, including detailed KPIs per channel, per campaign, and per ad set. Roadmap and implement A/B testing for continuous channel optimization and learning
- Evaluate surge topic, buyer signal insights, web visitor company data, and priority account feedback to help inform target audiences and ongoing ABM refinement per campaign, and collaborate with lead generation and sales teams in buyers' journey nurture planning.
- Research and communicate ABM and digital channel best practices, in general and within specific ad channels, to the wider marketing team, to help optimize ongoing and future campaigns
- Plan and execute paid channel campaigns via Google Ads (Google remarketing list and ad building and Google search engine marketing research and ad building)
**What You Bring to the Role**
- 3+ years experience in B2B account-based marketing, digital demand generation, or similar field, with experience planning, launching, and reporting on key performance indicators of paid digital media campaigns/channels.
- Experience building and launching digital advertising within an Account Based Marketing advertising platform (ZoomInfo Marketing, Terminus, DemandBase, 6sense, RollWorks, etc.), with ZoomInfo Marketing experience preferred.
- Experience planning, building, and launching LinkedIn ads via LinkedIn Campaign Manager, including building audiences, account parameters, and persona-based lists for ads.
- Experience building remarketing lists and planning and executing remarketing campaigns and experience researching Google Search Engine Marketing (SEM) keywords and topics, and building, monitoring, and optimizing Google Search Ads preferred but not required.
- At least some of the below digital channel certifications:
- LinkedIn Marketing - Fundamentals Certification
- LinkedIn Marketing - Marketing Strategy Certification
- ZoomInfo Marketing Certification
- Google Ads Display Certification
- Google Ads Search Certification
- Experience working within an Agile project management approach to multi-task and prioritize numerous concurrent projects and initiatives.
**What You Can Expect**
- Supportive of your career and professional development
- An inclusive culture and community minded organization where giving back is encouraged
- A global team of curious lifelong learners guided by our company values
- Ask us about our paid time off (PTO) and wellness and healthcare benefits
- And yes... a great compensation package and performance bonus opportunities, benefits you'd expect and maybe a few that would pleasantly surprise you (like tuition reimbursement)
Visit for more information.
**About TTEC**
Our business is about making customers happy. That's all we do. Since 1982, we've helped companies build engaged, pleased, profitable customer experiences powered by our combination of humanity and technology. On behalf of many of the world's leading iconic and hypergrowth brands, we talk, message, text, and video chat with
-
Advertising Manager
hace 4 días
Bogota, Colombia Buy Box Experts A tiempo completoBuy Box Experts (BBE) is a Spreetail Agency, our mission at BBE is to be premier Amazon strategists by successfully evolving and adapting to the ever-changing environment that is Amazon and e-commerce. Our strategic growth mindset and holistic approach encourage forward-thinking and provide the greatest potential for success for our Brand Partners. **How...
-
Gerente de Marketing
hace 2 semanas
Bogota, Colombia Axioma b2b Marketing A tiempo completo**Formación y experiência requeridos**: Profesional con mínimo 4 años de experiência desempeñándose en cargos similares con énfasis en Marketing digital B2B. **Conocimientos Específicos**:Estrategias de Marketing y ventas, Marketing B2B, Métricas e indicadores de canales y medios digitales, Inbound Marketing, SEO, SEM, Social Ads, Social Media,...
-
Digital Account Manager
hace 5 días
Bogota, Colombia Staffaro A tiempo completoWe are seeking an experienced and knowledgeable Account Manager to service key clients and help develop new client relationships. Account Managers perform a critical role on our account service team. The Account Manager serves as the primary business contact for the client and is ultimately responsible for client success and satisfaction. An Account Manager...
-
Account de Marketing Digital
hace 4 semanas
Bogota, Colombia Grupo Planeta A tiempo completoEn Planeta Formación y Universidades, perteneciente a Grupo Planeta, nos ecnontramos en la búsqueda de un/a Digital Marketing Account, que se una al equipo de Marketing Digital en Bogotá para apoyar el desarrollo y crecimiento de las marcas de formación esta división. Si tienes experiência en captación, conoces Google ADS, Facebook ADS y tienes una...
-
Account de Marketing Digital
hace 4 semanas
Bogota, Colombia Grupo Planeta A tiempo completoEn Planeta Formación y Universidades, perteneciente a Grupo Planeta, nos ecnontramos en la búsqueda de un/a Digital Marketing Account, que se una al equipo de Marketing Digital en Bogotá para apoyar el desarrollo y crecimiento de las marcas de formación esta división. Si tienes experiência en captación, conoces Google ADS, Facebook ADS y tienes una...
-
Account de Marketing Digital
hace 5 días
Bogota, Colombia Grupo Planeta A tiempo completoEn **Grupo Planeta** nos encontramos en la búsqueda de un/a **ACCOUNT DE MARKETRING DIGITAL **para nuestra división **Planeta Formación y Universidades**.** Si tienes experiência en captación, conoces Google ADS, Facebook ADS y tienes una visión estratégica y quieres crecer en este sector, esta es tu oportunidad. Te ofrecemos hacer parte de un equipo...
-
Digital Marketing Coordinator
hace 3 semanas
Bogota, Colombia IntouchCX A tiempo completoAbout IntouchCX IntouchCX is a global leader in customer experience management, digital engagement, and AI and automation solutions. We immerse ourselves in your world with curiosity, creativity, and innovation to deliver exceptional results. For over 20 years, we have scaled with soul to become a disruptive industry leader by building trusted long-term...
-
Digital Marketing Coordinator
hace 2 meses
Bogota, Colombia IntouchCX A tiempo completo**About IntouchCX** IntouchCX is a global customer care and technology company that provides value-driven, future-forward solutions. For over 20 years, we have been the people and technology behind the world’s biggest brands, empowering human potential through our artificial intelligence division, Laivly, and driving change for our client partners through...
-
Sr. Digital Marketing
hace 1 semana
Bogota, Colombia Isource Marketing A tiempo completo**Descripción**: Agencia regional de marketing y publicidad con grandes clientes B2B y B2C de diferentes industrias como ser: Tech/IT, Telco, Real Estate, Retail, etc, con sede principal en la ciudad de Miami y cobertura/oficinas en Bogotá y resto de América Latina. Buscamos un Especialista Sr. en Marketing Digital y Social Media. En Isource Marketing y...
-
Digital Marketing Coordinator
hace 1 semana
Bogota, Colombia Solvo Global A tiempo completo**Position**:Digital Marketing Coordinator **City**:Bogotá (On-site) **Schedule**: Monday to Friday 10:00 a.m. - 7:00 p.m. **Remuneration**: $3'000.000 - 3'500.000 **Responsabilities**: - **Brand Awareness**: Elevate online and local market brand visibility through targeted social media strategies, participation in events, tradeshows, and other...
-
Marketing Director
hace 2 semanas
Bogota, Colombia MAS Global Consulting A tiempo completoWe are looking for an experienced Marketing Director to lead our marketing organization, develop and manage marketing programs that support business objectives, lead acquisition, foster customer retention, partner with sales to advance commercial goals, and brand building. **Qualifications** - 10+ years of experience in Marketing. - Marketing experience,...
-
Advertising Specialist
hace 4 días
Bogota, Colombia Buy Box Experts A tiempo completoBuy Box Experts (BBE) is a Spreetail Agency, our mission at BBE is to be premier Amazon strategists by successfully evolving and adapting to the ever-changing environment that is Amazon and e-commerce. Our strategic growth mindset and holistic approach encourage forward-thinking and provide the greatest potential for success for our Brand Partners. Buy Box...
-
Online Advertising Specialist
hace 1 semana
Bogota, Colombia Winged Recruitment A tiempo completoAre you passionate about driving digital marketing campaigns and maximizing online visibility? Winged Recruitment, a leader in talent acquisition, is excited to present an exceptional opportunity tailored for experienced Online Advertising Specialists. With our commitment to fostering innovation in remote work culture and leveraging advanced AI technology,...
-
Digital Marketing Strategist
hace 3 semanas
Bogota, Colombia Room4 Media A tiempo completo**Key Responsibilities**: - Strategic Leadership: Develop and implement comprehensive digital marketing strategies that align with client goals and Room4 Media's business objectives. - Market Analysis & Trends: Conduct thorough market research and stay updated with the latest digital marketing trends and technologies to ensure strategies remain relevant and...
-
Digital Marketing Executive
hace 3 semanas
Bogota, Colombia Room4 Media A tiempo completoRoom4 Media is currently seeking a **Bilingual Digital marketing executive** to join our team. As a Digital marketing executive, you will play a crucial role in developing and executing inbound marketing strategies, paid advertising campaigns on social media & Google. **What you will do**: - Content Ideation & Production Coordination & Distribution -...
-
Marketing Digital Ops
hace 4 días
Bogota, Colombia Sense Digital A tiempo completo¿Tienes estudios a fines al Área de marketing o comunicación? - ¿Tienes conocimientos en configuración de herramientas publicitarias, Instalación de píxels y montaje campañas? - **¡Perfecto! Cumples con todos los requisitos para aplicar a esta gran oportunidad laboral**:_ Somos **Sense Digital**, una multinacional de Desarrollo web y Marketing...
-
Sr. Specialist Digital and Account Marketing
hace 2 semanas
Bogota, Colombia Adidas A tiempo completoPurpose & Overall Relevance for the Organization: - Drive and balance Sales & Marketing initiatives by developing seasonal strategy towards the success of our brand and our key strategic accounts traced in LAM. Develop the Account Marketing Plans in line with brand, channel, and customer priorities, and drive the implementation in line with Regional Account...
-
Digital Marketing Specialist
hace 5 días
Bogota, Colombia Sagan A tiempo completo**Job Position: Digital Marketing Specialist** **Location**: Remote (EST Timezone) **Work Schedule**: Monday - Thursday, 9 AM to 5 PM EST **Job Overview**: Join a leading B2B tech marketing firm, dedicated to establishing and upholding industry standards. Our dynamic team is expanding, and we are looking for experienced professionals to manage and enhance...
-
Gestor Marketing Digital
hace 3 días
Bogota, Colombia Simple Digital A tiempo completo**OBJETIVO GENERAL DEL CARGO** Dirigir y optimizar la presencia digital y estrategias de marketing para aumentar la adquisición, retención y conversión de clientes de Simple Digital. **FUNCIONES** - Apoyar el desarrollo de las investigaciones de mercado. - Estrategia de CRM (Clientify/Exponea). - Experiência de Usuario UX/UI. - Funnel Hacking. -...
-
Account Manager
hace 3 días
Bogota, Colombia Hustler Marketing A tiempo completo**Hustler Marketing is looking for an Account Manager.** **The main purpose of the Account Manager is to manage their assigned clients and their stores by planning, briefing, monitoring, and executing marketing campaigns aimed at driving conversions and sales. This includes managing, overseeing, and taking charge of the client-agency relationship for all...