Account Based Marketing Digital Advertising

hace 6 meses


Bogota, Colombia TTEC A tiempo completo

Account Based Marketing Digital Advertising Specialist

Be the spark that brightens days and ignites your career with TTEC’s award-winning employment experience. As an Account Based Marketing Digital Advertising Specialist working hybrid in Bogota, Colombia, you’ll be a part of bringing humanity to business. #experienceTTEC

Our employees have spoken. Our purpose, team, and company culture are amazing and our Great Place to Work® certification in Colombia says it all

**What You’ll Do**
Do you love to plan, build, and analyze marketing campaigns to help drive brand awareness, lead engagement, and demand generation? As an Account Based Marketing Digital Advertising Specialist, you will be building audiences and launching ABM campaigns for display ad networks via ZoomInfo Marketing and LinkedIn via LinkedIn Campaign Manager. You will collaborate with the wider marketing team, especially the content and design teams, to strategize and execute ads, and to provide ongoing campaign reporting, trends, and optimization recommendations.

You'll report to the Executive Director of Marketing Operations and Digital Experience. You’ll contribute to the success of the business by enabling account-based marketing and demand generation best practices, to increase TTEC brand awareness and lead volume with our priority audiences and accounts, and to help demonstrate why TTEC is the best CX partner in the market.

**During a Typical Day, You’ll**
- Strategize, execute, and optimize ABM channel approach to achieve marketing and sales goals.
- Deploy multi-channel ABM campaigns in collaboration with the wider marketing team for ad channel and ad content/copy best practices, based on campaign audiences, engagement goals, buyers stage, and campaign budgets.
- Build ABM audiences and launch campaigns in ZoomInfo MarketingOS and LinkedIn Campaign Manager, including ongoing monitoring, reporting, and optimization of campaigns across channels.
- Provide ongoing reporting, campaign insights, and trends to stakeholders, including detailed KPIs per channel, per campaign, and per ad set. Roadmap and implement A/B testing for continuous channel optimization and learning
- Evaluate surge topic, buyer signal insights, web visitor company data, and priority account feedback to help inform target audiences and ongoing ABM refinement per campaign, and collaborate with lead generation and sales teams in buyers' journey nurture planning.
- Research and communicate ABM and digital channel best practices, in general and within specific ad channels, to the wider marketing team, to help optimize ongoing and future campaigns
- Plan and execute paid channel campaigns via Google Ads (Google remarketing list and ad building and Google search engine marketing research and ad building)

**What You Bring to the Role**
- 3+ years experience in B2B account-based marketing, digital demand generation, or similar field, with experience planning, launching, and reporting on key performance indicators of paid digital media campaigns/channels.
- Experience building and launching digital advertising within an Account Based Marketing advertising platform (ZoomInfo Marketing, Terminus, DemandBase, 6sense, RollWorks, etc.), with ZoomInfo Marketing experience preferred.
- Experience planning, building, and launching LinkedIn ads via LinkedIn Campaign Manager, including building audiences, account parameters, and persona-based lists for ads.
- Experience building remarketing lists and planning and executing remarketing campaigns and experience researching Google Search Engine Marketing (SEM) keywords and topics, and building, monitoring, and optimizing Google Search Ads preferred but not required.
- At least some of the below digital channel certifications:

- LinkedIn Marketing - Fundamentals Certification
- LinkedIn Marketing - Marketing Strategy Certification
- ZoomInfo Marketing Certification
- Google Ads Display Certification
- Google Ads Search Certification
- Experience working within an Agile project management approach to multi-task and prioritize numerous concurrent projects and initiatives.

**What You Can Expect**
- Supportive of your career and professional development
- An inclusive culture and community minded organization where giving back is encouraged
- A global team of curious lifelong learners guided by our company values
- Ask us about our paid time off (PTO) and wellness and healthcare benefits
- And yes... a great compensation package and performance bonus opportunities, benefits you'd expect and maybe a few that would pleasantly surprise you (like tuition reimbursement)

Visit for more information.

**About TTEC**
Our business is about making customers happy. That's all we do. Since 1982, we've helped companies build engaged, pleased, profitable customer experiences powered by our combination of humanity and technology. On behalf of many of the world's leading iconic and hypergrowth brands, we talk, message, text, and video chat with


  • Advertising Manager

    hace 6 meses


    Bogota, Colombia Buy Box Experts A tiempo completo

    Buy Box Experts (BBE) is a Spreetail Agency, our mission at BBE is to be premier Amazon strategists by successfully evolving and adapting to the ever-changing environment that is Amazon and e-commerce. Our strategic growth mindset and holistic approach encourage forward-thinking and provide the greatest potential for success for our Brand Partners. **How...


  • Bogota, Colombia IntouchCX A tiempo completo

    About IntouchCX IntouchCX is a global leader in customer experience management, digital engagement, and AI and automation solutions. We immerse ourselves in your world with curiosity, creativity, and innovation to deliver exceptional results. For over 20 years, we have scaled with soul to become a disruptive industry leader by building trusted long-term...


  • Bogota, Colombia Grupo Planeta A tiempo completo

    En Planeta Formación y Universidades, perteneciente a Grupo Planeta, nos ecnontramos en la búsqueda de un/a Digital Marketing Account, que se una al equipo de Marketing Digital en Bogotá para apoyar el desarrollo y crecimiento de las marcas de formación esta división. Si tienes experiência en captación, conoces Google ADS, Facebook ADS y tienes una...

  • Sr. Digital Marketing

    hace 6 meses


    Bogota, Colombia Isource Marketing A tiempo completo

    **Descripción**: Agencia regional de marketing y publicidad con grandes clientes B2B y B2C de diferentes industrias como ser: Tech/IT, Telco, Real Estate, Retail, etc, con sede principal en la ciudad de Miami y cobertura/oficinas en Bogotá y resto de América Latina. Buscamos un Especialista Sr. en Marketing Digital y Social Media. En Isource Marketing y...


  • Bogota, Colombia Solvo Global A tiempo completo

    **Position**:Digital Marketing Coordinator **City**:Bogotá (On-site) **Schedule**: Monday to Friday 10:00 a.m. - 7:00 p.m. **Remuneration**: $3'000.000 - 3'500.000 **Responsabilities**: - **Brand Awareness**: Elevate online and local market brand visibility through targeted social media strategies, participation in events, tradeshows, and other...

  • Advertising Specialist

    hace 6 meses


    Bogota, Colombia Buy Box Experts A tiempo completo

    Buy Box Experts (BBE) is a Spreetail Agency, our mission at BBE is to be premier Amazon strategists by successfully evolving and adapting to the ever-changing environment that is Amazon and e-commerce. Our strategic growth mindset and holistic approach encourage forward-thinking and provide the greatest potential for success for our Brand Partners. Buy Box...


  • Bogota, Colombia Room4 Media A tiempo completo

    **Key Responsibilities**: - Strategic Leadership: Develop and implement comprehensive digital marketing strategies that align with client goals and Room4 Media's business objectives. - Market Analysis & Trends: Conduct thorough market research and stay updated with the latest digital marketing trends and technologies to ensure strategies remain relevant and...


  • Bogota, Colombia Sagan A tiempo completo

    **Job Position: Digital Marketing Specialist** **Location**: Remote (EST Timezone) **Work Schedule**: Monday - Thursday, 9 AM to 5 PM EST **Job Overview**: Join a leading B2B tech marketing firm, dedicated to establishing and upholding industry standards. Our dynamic team is expanding, and we are looking for experienced professionals to manage and enhance...


  • Bogota, Colombia Prysmian Group A tiempo completo

    Overview and main functions We are looking for a Marketing Coordinator to join our team. Based in Bogotá -Colombia, with the objective of establishing a direct relationship with the channel and the end customer through training, participation in fairs, brand activations and any other BTL media in order for the brand to have a presence in different...


  • Bogota, Colombia Simple Digital A tiempo completo

    **OBJETIVO GENERAL DEL CARGO** Dirigir y optimizar la presencia digital y estrategias de marketing para aumentar la adquisición, retención y conversión de clientes de Simple Digital. **FUNCIONES** - Apoyar el desarrollo de las investigaciones de mercado. - Estrategia de CRM (Clientify/Exponea). - Experiência de Usuario UX/UI. - Funnel Hacking. -...

  • Paid Media Specialist

    hace 6 meses


    Bogota, Colombia The Post Digital Management A tiempo completo

    **Company Description** The Post Digital Management is a digital advertising agency specializing in social media management, content creation, Ad management for lead generation, and website design and development with a focus on SEO. Our team is dedicated to helping businesses achieve their digital marketing goals and drive measurable results. **Role...


  • Bogota, Colombia Digital Catalyst A tiempo completo

    **Position : Technical Onboarding Specialist** - GoHighLevel set up for new clients (Funnels, Workflows, etc) - Integrations using Zapier and - Lead management and tracking - Google Ad account setup - Troubleshooting/problem solving and attention to detail - Organized **Company: Digital Catalyst** We are an advertising agency that works with some of the...


  • Bogota, Colombia SALES MARKETING TEMPORALES SAS A tiempo completo

    Importante empresa de Tecnologia Solicita para su equipo de trabajo, **Profesional mujer en comunicacion social y periodismo billingue ingles B2 **con mas de 3 años de experiência desempeñando las siguientes funciones: - Manejo y negociación con medios de comunicación. - Creación de planes de medios. - Manejo y negociación de influencer marketing. -...


  • Bogota, Colombia SALES MARKETING TEMPORALES SAS A tiempo completo

    Importante empresa de Tecnologia Solicita para su equipo de trabajo, **Profesional en comunicacion social y periodismo billingue ingles B2 **con mas de 3 años de experiência desempeñando las siguientes funciones: - Manejo y negociación con medios de comunicación. - Creación de planes de medios. - Manejo y negociación de influencer marketing. -...

  • Account Manager

    hace 6 meses


    Bogota, Colombia Drop Zero Digital A tiempo completo

    **Who are we?** At Drop Zero Digital, we're not just building an agency but we’re crafting a haven for the ambitious and the innovative. **What we’re looking for**: Account Manager As our Full-Time Account Manager, you'll be at the forefront in our client relationships. This role isn't just about managing communications; it's about owning them. You'll...

  • Marketing Digital

    hace 6 meses


    Bogota, Colombia Hablame Colombia SA ESP A tiempo completo

    ¡Únete a nuestro equipo como Trafficker Digital y sé parte de nuestra misión de llevar nuestras estrategias publicitarias en línea al siguiente nível! **Responsabilidades Principales**: - Planificación y Ejecución de Estrategias Publicitarias en Línea: Desarrollar y ejecutar planes estratégicos de publicidad en diversos canales digitales para...


  • Bogota, Colombia Advanced Digital Media Services, Inc. A tiempo completo

    _Must Answer:_ - _How do you keep yourself updated with the latest news and updates in the digital marketing industry?_ - _What is the largest size team you have worked with?_ - _What is your expected starting salary?_ Job Role**:Digital Marketing Manager** Job Type**:Manager** The **Digital Marketing Manager** will be responsible for creating,...

  • Marketing Coordinator

    hace 8 meses


    Bogota, Colombia Alcon A tiempo completo

    Manages or performs work across multiple Marketing sub-families including: - Product/Brand Marketing - Defining targeted customer segments and associated messaging - Developing marketing strategies and plans. - Product/Brand Management (P&L Accountability) - Analyzing markets to identify opportunities, determine product requirements, and inform marketing...


  • Bogota, Colombia Latitude Marketing Solutions S.A.S A tiempo completo

    Lat One Group está en la búsqueda de una persona con visión de crecimiento profesional y apasionado por el mundo del Marketing Digital. **¿Qué estamos buscando?** - Profesionales en Marketing, Publicidad, Comunicación Digital o áreas a fines. - Profesionales altamente motivados, de pensamiento analítico, alto nível estratégico, comprometido(a),...

  • Estratega Digital

    hace 6 meses


    Bogota, Colombia AMD Agencia de Marketing Digital A tiempo completo

    Únete a AMD Agencia de Marketing Digital como Estratega Digital y lleva tu carrera al siguiente nível. En este emocionante rol, serás responsable de dirigir estrategias digitales de alto impacto, desde la recepción de cuentas hasta la creación de flujos digitales y el seguimiento de KPIs. Trabaja de forma remota con un equipo apasionado y disfruta de...