Search Analyst

hace 6 meses

Bogota, Colombia Rappi A tiempo completo

Oye, es hora de que te unas a nosotros para mostrarle al mundo que somos la empresa que está cambiando paradigmas, donde revolucionamos las horas, los minutos y los segundos

¿Quieres saber por qué Rappi?
- ️ VEMOS OPORTUNIDADES donde otros ven problemas;
- ️ VEMOS CERCANIA donde otros ven distancia;
- ️ VEMOS ADRENALINA donde otros ven presión.

Únete a un equipo donde todos somos capaces de TODO, donde todos tenemos las mismas oportunidades, sin importar género, raza, orientación sexual, religión, nacionalidad, edad, discapacidad, formación o experiência.

¿Te ha gustado lo que has leído hasta ahora? Descubre cómo entregarás magia junto con nosotros a través de tu misión Rappi

Revisa cómo impactarás nuestro ecosistema:
We are looking for a driven and highly-analytical marketing professional to join our Paid Search team as an Analyst. In this role you will manage and own the performance of Search Ads (SEM, ASA and ASO), one of Rappi’s most relevant paid-media channels, across 3-7 countries. This will allow you to have an immediate and meaningful impact on the company.

You will be responsible for making sure the end-to-end operations of the Google Search, Apple Search Ads and App Search Optimization channels work as expected, and for working with your manager to bring the most new users at an efficient cost through budget allocation and bidding optimization. For this, you’ll need to develop and leverage reporting, tracking and analytical tools that allow you to do this job effectively.

This is a unique opportunity to work in a fast-growing environment with an international and diverse team that is always striving to be on the cutting edge of digital marketing and be best in class

Como parte de Rappi, serás responsable de:
- Acquire a deep understanding of the end-2-end operations of the Search channels, to identify improvement opportunities and places where issues could occur- Create high-level reporting for each step of the process that allows you to quickly identify issues- Communicate with internal (Adtech, product) and external (Google, Apple) teams, to identify opportunities and bugs, and troubleshoot the latter- Track performance on a daily basis, to make sure we are spending the budget provided to the channel in the most optimal way- Implement budget allocation and bidding strategies to continuouslly maximize the volume of first orders delivered through the Search channels- Work closely with creative teams to continuously improve product visuals- Identify improvements to Rappi’s web and app that could enhance the experience of customers entering Rappi through search channels- Identify opportunities to improve our adcopies, image extensions and other influencers of search ranking- Bachelor’s degree or higher with analytical focus (Computer Science, Engineering, Mathematics, Business Administration with focus on business analysis etc.).- 3+ years of experience in highly-quantitative/analytical roles (must be comfortable with data analysis and using data to make decisions)- Expert in MS Excel, Google Sheets. Knowledge of Power BI, SQL and Python a plus- 1+ years of experience managing performance for a digital marketing channel- Experience creating and/or managing Google Ads campaigns/ads- Organizational skills: Keeps track of all the tasks and projects in an organized fashion, and works with manager to prioritize and manage time effectively- Independence: Proactively implements and communicates advancement on tasks, initiatives and projects- Attention to detail: Double and triple checks to make sure that crucial tasks are correctly done, makes sure data and calculations are correct in an analysis- Strong communication skills: Establishes continuous communication with the manager to fully understand expectations, remove blockers and identify next steps. Ask questions without fear (even “basic” questions).- Drive: No time is idle, is always advancing on tasks or projects, looking for improvement opportunities, or asking where extra hands are needed. Is resilient and doesn’t shy away from fast-paced environments.- Fluent in English (Spanish and/or portuguese fluency a plus)- Direct experience managing performance of SEM or SEO a plus- Knowledge of analytics & tracking tools (e.g. Appsflyer, Amplitude, Singular) a plus

Bien y ahora, ¿Cuáles son los requisitos para que yo sea parte de este universo de neón?

Tipo Empleador:
Regular

Empleador:
Rappi Technology Mexico

Para más información consulta nuestra pagina web

y revisa nuestras reseñas en Glassdoor

Te esperamos con mucha ansiedad y brillo en los ojos para entregar magia juntos _#Rappi_

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