Performance Marketing Associate

hace 2 semanas

Colombia Launch Potato A tiempo completo

**WHO ARE WE?**

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato's mission is to be the most innovative, tech-enabled media company connecting consumers to the world's leading brands.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across more than a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team.

**YOUR ROLE**

You will work with senior team members to contribute to the continued growth of paid media campaigns for multiple brands within Launch Potato's portfolio of companies. You will continue to build upon your foundational knowledge and skills within the Google platform to build campaigns, provide thoughtful recommendations, and deliver a strong return on ad spend through creative iteration and ideation, testing new strategies, and ongoing optimizations. You will also report on business KPIs, oversee the testing structure, and perform research to develop new vertical themes based on marketplace insights and competitive analyses. The overall purpose of this position is to ensure that the Paid Media team can seamlessly move forward by increasing the market share of existing verticals and expand into new verticals as the business continues to grow.

You will be responsible for meeting critical business goals for Launch Potato's FinanceBuzz brand while supporting the Paid Media team with asset sourcing and creation, campaign management, and testing.
- Own the daily pacing/reporting process on Google Search for the assigned verticals, ensuring campaigns are pacing to meet daily/monthly/quarterly projections, with opportunity for growth into additional Google channels (Display, Discovery, Video, Performance Max)
- Source assets (ad copy & creative materials) for Search & Display campaigns, maintaining an organized asset library to be used across channels
- With oversight from senior team members, tactically plan, launch and optimize new campaigns across verticals on Google Search
- Performing routine health checks and in-flight optimizations to drive higher CTR, resulting in lower CPAs, and a higher return on ad spend
- Own an ongoing test log to document tests, wins, and losses over time, sharing results with the Google team and larger Paid Media team
- Collaborate with broader internal teams (performance, account management, paid media) to provide performance and optimization updates, identifying head/tail winds that could impact delivery
- Utilize competitive research tools (Ahrefs, adbeat, SimilarWeb, SpyFu, etc.) to understand each verticals' landscape and identify areas of improvement (copy) / opportunity (targeting)
- Over time, expand Google expertise to fully own campaigns and platforms from end-to-end (campaign creation, asset building, launch, optimization, etc.)
- Growing your Google ad buying skillset and staying up to date with platform best practices

**WHAT YOU NEED TO SUCCEED**
- Fluent in English with strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of campaign performance
- A successful track record of launching and managing Google Search campaigns
- 1-3 years of hands-on experience planning, managing, and optimizing Google Search campaigns
- Experience writing copy for Search ads
- Ability to differentiate between various Google ad channels in terms of their unique operations, audience, and successful creative/messaging
- Analytical skills; a natural inclination to "follow the data" and making decisions and recommendations based on data
- Proficiency in Excel (Pivot Tables, Vlookups, etc.) and the ability to analyze large sets of data
- Ability to work US Eastern Time Zone 9am-6pm; working hours may differ
- Embody the values of Launch Potato: Own Outcomes, Embrace Change, No BS, Team Unity and Hustle

**BONUS POINTS FOR**
- Experience buying on additional platforms including Bing or any other paid media channels within the Google suite (Display, Discovery, Video, Performance Max)
- Experience writing ad copy (headlines, descriptions) and designing and creating image assets in Canva
- Experience with reporting/analytics software such as Looker, Tableau, etc.
- A general interest and knowledge of personal finance

From Day One, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

  • Account Manager Associate

    hace 3 semanas

    Colombia Hustler Marketing A tiempo completo

    **Hustler Marketing is looking for an Account Manager Associate.** **The main purpose of the Account Managers’ Associate (AMA) is to assist our Account Managers with their work and provide support to the Service Department, primarily by assisting with technical tasks on the Klaviyo. **_ Mission Statement: _**About Us**: HM is made up of 100+ people from...

  • Performance Marketing Manager

    hace 2 semanas

    Colombia Applied Particle Technology A tiempo completo

    Job Overview: We are seeking a highly skilled and motivated Performance Manager to join our team. As a Performance Manager, you will be responsible for overseeing and optimizing our digital marketing campaigns to drive performance and achieve business goals. This role requires a strong understanding of various digital marketing channels, data analysis, and...

  • Marketing Associate

    hace 2 meses

    Colombia SuperStaff A tiempo completo

    The Marketing Associate will support the marketing team in planning, executing, and tracking marketing campaigns and initiatives. They will assist in creating and editing marketing materials, managing social media platforms, conducting market research, and analyzing campaign data to optimize marketing strategies. **Responsibilities**: - Assist in the...

  • Marketing Associate

    hace 2 semanas

    Colombia SuperStaff A tiempo completo

    The Marketing Associate will support the marketing team in planning, executing, and tracking marketing campaigns and initiatives. They will assist in creating and editing marketing materials, managing social media platforms, conducting market research, and analyzing campaign data to optimize marketing strategies.Responsibilities: Assist in the development...

  • Digital Marketing Strategist

    hace 3 semanas

    Colombia LOJO Marketing A tiempo completo

    **LOJO Marketing is the leader in digital marketing, website design, and branding.** We are looking for amazing communicators in English that are smart and fun. Experience in Digital Marketing is required. All positions are home-based office positions where you will work remotely. To qualify, you will need a computer that meets our minimum requirements and...

  • Marketing Brand Manager

    hace 1 semana

    Colombia LOJO Marketing A tiempo completo

    **LOJO Marketing is the leader in inbound marketing, website design, and branding.** We are looking for amazing, smart, and fun English communicators with experience and expertise in Digital Marketing, preferably an individual with leadership stature. All positions are home-based office positions where you will work remotely. To qualify, you will need a...

  • Digital Marketing Strategist: Emphasis Highlevel

    hace 1 semana

    Colombia LOJO Marketing A tiempo completo

    **LOJO Marketing is the leader in digital marketing, website design, and branding.** We are looking for amazing, smart, and fun English communicators with experience and expertise in Digital Marketing. All positions are home-based office positions where you will work remotely. To qualify, you will need a computer that meets our minimum requirements and an...

  • Marketing/measurement Analyst

    hace 6 días

    Colombia Power Digital Marketing A tiempo completo

    ** ONLY Bilingual applicants with advance English will be considered for this position** **About the Company**: We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in...

  • Associate Director of Paid Social

    hace 1 semana

    Colombia Power Digital Marketing A tiempo completo

    **Who We Are**: We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision...

  • Performance Marketing

    hace 2 semanas

    Colombia, Huila Quinio A tiempo completo

    **¿Quiénes somos?** Quinio es una empresa de tecnología que adquiere y construye marcas que venden a través de comercio electrónico. Nos apasionan los buenos productos y llevamos los mejores a los hogares latinoamericanos. Buscamos convertirnos en el vendedor de productos al consumo más grande en el ecosistema de e-commerce en Latinoamérica. Somos un...

  • Associate Director of Paid Social

    hace 2 semanas

    Colombia Power Digital Marketing A tiempo completo

    Who We Are:We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to...

  • Retail Marketing Strategist, Search

    hace 6 días

    Colombia Power Digital Marketing A tiempo completo

    ** ONLY Bilingual applicants with advance English will be considered for this position** **Who We Are**: We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and...

  • Performance Manager

    hace 1 semana

    Colombia IPG Mediabrands A tiempo completo

    Location: Medellín, Antioquia, Colombia | Office: Medellin | Agency: Initiative - Colombia | Ref#: 9302 | Job Function: Strategy | Type of Contract: Regular IPG Mediabrands es la división de Soluciones de Marketing y Medios de Interpublic Group. Mediabrands ofrece servicios estratégicos y soluciones. Los clientes de Mediabrands incluyen a...

  • Retail Marketing Strategist, Search

    hace 2 semanas

    Colombia Power Digital Marketing A tiempo completo

    ONLY Bilingual applicants with advance English will be considered for this positionWho We Are:We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences....

  • Retail Marketing Specialist, Display

    hace 6 días

    Colombia Power Digital Marketing A tiempo completo

    ** ONLY Bilingual applicants with advance English will be considered for this position** **Who We Are**: We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and...

  • Performance Manager

    hace 2 semanas

    Colombia Ipg Mediabrands A tiempo completo

    Location: Medellín, Antioquia, Colombia|Office: Medellin|Agency: Initiative - Colombia|Ref#: 9302|Job Function: Strategy|Type of Contract: RegularIPG Mediabrands es la división de Soluciones de Marketing y Medios de Interpublic Group. Mediabrands ofrece servicios estratégicos y soluciones. Los clientes de Mediabrands incluyen a muchas de las marcas más...

  • Performance Marketing Manager

    hace 3 semanas

    Colombia Launch Potato A tiempo completo

    **WHO ARE WE?** Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato's mission is to be the most innovative, tech-enabled media company connecting consumers to the world's leading brands. The company is headquartered in vibrant downtown Delray Beach, Florida, with a...

  • Retail Marketing Specialist, Display

    hace 2 semanas

    Colombia Power Digital Marketing A tiempo completo

    ONLY Bilingual applicants with advance English will be considered for this positionWho We Are:We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences....

  • Logistics Associate Ii

    hace 2 semanas

    Colombia EcoLab A tiempo completo

    Site de trabajo: Siberia. Turno de 8 am a 5 pm de Lunes a Viernes y Sábado de 8 am a 12 pm. Domingos cuando sea necesario, generalmente una vez por mes para los inventarios mensuales.Our Commitment to Diversity and InclusionEcolab is committed to fair and equal treatment of associates and applicants and furthering the principles of Equal Opportunity to...

  • Performance Manager

    hace 2 semanas

    Colombia IPG Mediabrands A tiempo completo

    Location: Medellín, Antioquia, Colombia|Office: Medellin|Agency: Initiative - Colombia|Ref#: 9302|Job Function: Strategy|Type of Contract: RegularIPG Mediabrands es la división de Soluciones de Marketing y Medios de Interpublic Group. Mediabrands ofrece servicios estratégicos y soluciones. Los clientes de Mediabrands incluyen a muchas de las marcas más...