Digital Sales Customer Engagement Lead

hace 4 semanas

Bogota, Colombia PepsiCo A tiempo completo

Overview:
**Somos PepsiCo**

Únete a PepsiCo y atrévete a transformar Somos el hogar perfecto para personas curiosas, pensadoras y agentes de cambio. Desde el liderazgo hasta la primera línea, nos emociona el futuro y trabajamos en equipo para hacer del mundo un lugar mejor

Ser parte de PepsiCo significa formar parte de una de las mayores empresas de alimentos y bebidas del mundo, con nuestras marcas icónicas que se consumen más de mil millones de veces al día en más de 200 países. En Andinos, PepsiCo cuenta con marcas reconocidas como DETODITO®, TROPICANA®, CHEESE TRIS®, CONCORDIA®, PLATANITOS®, KCHITOS®, entre otras.

Una carrera en PepsiCo significa trabajar en una cultura donde todas las personas son bienvenidas. Aquí, puedes atreverte a ser tú. No importa quién seas, de dónde seas o a quién ames, siempre puedes influir en las personas que te rodean y causar un impacto positivo en el mundo.

**Conoce un poco más**:PepsiCoJobs

Únete a PepsiCo, atrévete a transformar.

**Responsibilities**:
**La oportunidad**

Diseñar los planes de fidelización de clientes del canal tradicional asociado al modelo de B2B en el mercado, asegurando la conversión de usuarios (tenderos) y dando soporte a las estrategias comerciales de forma digital.
- Diseño, alineación y evaluación de promociones, asegurando venta incremental y sostenibilidad de las inversiones
- Definición, alineación y evaluación de campañas y/o comunicación hacia los clientes
- Definición de clusterización digital de clientes como base del alcance de las estrategias comerciaes
- Adiministración del programa de fidelización y recompensas asegurando la alineación de los _stakeholders_ del proceso
- Diseño y gestión de la estrategia digital para el apalancamiento del programa de Tienda Perfecta
- Ejecución de presupuesto de customer engagement para modelo digital

**Tu impacto**

Como Digital Sales Customer Engagement Lead responsabilidades constarían de
- Definir la estrategia para el fortalecimiento de las relaciones con los clientes digitales a través del modelo B2B: incrementar la base de clientes fully digital y reducir la tasa de abandono resolviendo las principales causales de salida o retorno al modelo de venta tradicional
- Asegurar una experiência positiva del cliente digital, validando el customer journey, identificando y proponiendo mejoras en la interfaz con el usuario, elementos visuales y de comunicación, simplificando el uso y generando contenido que promueva el uso de la app MiNegocio+.
- Analizar los datos de venta, comportamiento del cliente en la app y por cluster, para generar estrategias de crecimiento en venta para regiones especificas o por audiencia.
- Crear estrategias de fidelización para los clientes, proponer programas de redenciones, alineando las iniciativas On/Off con el equipo de Marketing y Dx local para mejorar la adopción del cliente y promover el crecimiento.
- Diseñar, alinear y evaluar promociones para generar crecimiento en la venta, mitigar impactos en SOM, impulsar cobertura, por audiencia por ciudad/canal, de acuerdo con las prioridades del negocio y la estrategia comercial, colaborando con el equipo del sector para su correcta configuración, ejecución y comunicación.
- Diseñar, alinear y evaluar campañas para impulsar la venta digital de acuerdo con las prioridades por marca y región establecidas, colaborando con el equipo del sector para su correcta configuración, ejecución y comunicación.
- Definir estrategia de clusterización de acuerdo con las prioridades comerciales del negocio
- Validar retroalimentación de los clientes (NPS) e identificar necesidades de mejora, proponer nuevas interacciones, funcionalidades o mejoras en la app.
- Planeación y ejecución del presupuesto asignado para la estrategia de customer engagement

Qualifications:
**¿A quién buscamos?**
- Business Administration, Industrial Engeniering and related degrees.
- 4 years experience in sales or commercial areas for Fast-Moving Consumer Goods companies
- Intermediate English required
- Data analysis, project deployment skills
- Growth Strategy knowledge preferred
- Problem solver
- Communication and relationship building skills
- Multifunctional teams aligment
- Process thinking
- Agile mindset and change adoption
- Traditional trade knowledge (preferred)
- Building campaigns

Si esta es una oportunidad que te interesa, te alentamos a postularte aún si no cumples con el 100% de los requisitos.

**Qué puedes esperar de nosotros**:

- Oportunidades para aprender y desarrollarte todos los días a través de una amplia oferta de programas.
- Plataformas internas digitales que promueven el self-learning.
- Programas de desarrollo de acuerdo con habilidades de Liderazgo.
- Entrenamientos especializados de acuerdo con el rol.
- Experiências de aprendizaje con proveedores internos y externos.
- Nos encanta celebrar el éxito, por lo que contamos con programas de reconocimiento por an

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