Business Unit Head
hace 3 semanas
Job Description:
Job Profile: Business Unit Head - On Trade
Location: Bogotá, Colombia
Type of contract: Permanent
About us
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of ambitious individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and build innovative experiences that bring people together to celebrate life.
About the role
The Business Unit Head for represents Diageo towards On Trade clients and is accountable of the end-to-end commercial agenda.
Builds and executes the distributor´s business plan, maximizing the commercial opportunity to win share and exponentially grow the business.
Responsabilities:
- Win share and beat the plan in terms of sales, distribution, brand activation and commercial standards' execution.- Ensure no “Out Of Stocks”, balanced “Rate of Sales”, and “Stock in Trade” via “Sell Out Plans”.- Champion “Route To Consumer” evolution and development of e-comm in distributors (B2B) and customers (B2C).- Deliver financial targets in line with Diageo´s ambition: NSV, Trade Spend, Gross Margin.- Lead trade investment based on four principles:
- 1) Identified clients that play a key role in our ambition and set achievable but aspirational targets.
- 2) Agreements must reflect short term ROI. 3) Balance all elements of commercial spend towards sell out and gaining quality share.
- 4) Improve efficiency.- Bring “Customer Centric Approach” to all conversations and have a clear understanding of the competitor landscape.- Unleash the power and pride of the commercial ecosystem improving and simplifying processes and developing leadership and functional capabilities across the distributor´s organization.- Lead distributor´s development plan as per Diageo framework for distributors management.
About You:
- Experience: At least 15 years in Sales/Trade Marketing/Marketing in CPG companies. Of those 15 years, at least 4 years in field sales and 2 years managing distributors. Diversity statement
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings
Worker Type:
Regular
Primary Location:
Bogota - IMC
Additional Locations:
Job Posting Start Date:
2024-03-19
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