Digital Sales Representative
hace 2 semanas
Digital Sales Representative - (2300002X)
Description - External
Radware has changed how businesses are securing the digital experience. As a result, it’s now the recognized industry leader undergoing explosive growth in the rapidly expanding security market.
Lead Generation and Prospecting
- Develop and nurture target account lists (either Marketing generated, CRM derived, or through web-based research) in order to derive potential prospect accounts.
- Undertake research into target companies in order to identify potential pain points and engagement strategies.
- Access company website, identify services offered, identify partner base (vendor + technologies offered) Determine if the service provider is the right caliber/tier.
- Work closely with field sales personnel and channel partners to identify business opportunities.
- Engage contacts within target organizations so as to sense for opportunities and position Client's solution set.
- Identify who in the Service Provider organization is responsible for what services, I.E. Business Development, Product, Network.
- Understand their internal company power, what makes them look good to peers in order to accurately pitch Client’s value add.
- Navigate main company phone menu: talk to tech support or sales line to gather intel on their customer base, services offered, vendor/technology partner.
- Promote activities and events to stimulate interest in prospect accounts.
Lead Qualification
- Determine the quality of leads by assessing a prospective client's needs using pre-determined budget, authority, need and timeframe criteria.
- Engage technical personnel on an as needed basis to assist in the qualification and analysis of prospect needs.
- Develop and refine the Client contact database with information gathered during the execution of campaigns and prospecting programs.
- Secure and schedule meetings with qualified prospects for field sales personnel.
Lead Lifecycle Management
- Process territory leads generated through trade shows, regional events, and other marketing campaigns.
- Respond to and process all leads in a timely manner - providing clear product and solution guidance where requested.
- Monitor and track all leads from creation, through qualification to conversion/rejection to ensure that leads are appropriate handling by sales and/or Client's channel community.
- Ensure that leads are being appropriately handled and the return-on-investment in Inside Sales function is maximized.
- Ability to create a Bill of Materials, Quote, DAR, etc with the help of SE support + client feedback.
- Understand CapEx vs. OpEx expenditures, buying cycles/styles, tech costs per month/per year
CRM Database Management
- Track all prospecting and account engagement activity in Oracle CRM.
- Ensure the integrity of data relating to leads, opportunities and accounts in your assigned territory is maintained. Rectify incomplete or redundant information where necessary.
- Provide activity reports to field sales personnel and team manager.
LI-MP2- Qualifications- 2 years of lead generation and Inside Sales experience - ideally in the Information Technology space.
- Leverage internal Client resources (employees, portal resources, price matrix) to drive opportunity.
- Convince Client architects/product management that meeting/opportunity is worth investing in.- #LI-MP2 Primary Location: CO-CO-Bogota
Work Locations: Radware Colombia, Bogota Ak. 9 #115-06 Oficina 605 - Edificio TierraFirme Bogota 110221
Job: Marketing
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