B2b Digital Lead Generation Specialist

hace 2 semanas


Bogota, Colombia Construsoft Andina SAS A tiempo completo

**Marketing B2B Digital Lead Generation Specialist**

Construsoft es una multinacional tecnológica líder en el sector de la construcción. Actualmente, nos encontramos en la búsqueda de un/a Marketing B2B Digital Lead Generation Specialist con más de 3 años de experiência. **Liderará nuestras campañas online y la estrategia de generación de leads.**

¿A qué se dedica Construsoft? Distribuimos y desarrollamos software con el objetivo de aumentar la productividad del sector de la construcción facilitando un trabajo colaborativo efectivo y la digitalización de procesos de forma sencilla, fiable y rentable.

**Responsabilidades clave**:

- **B2B Lead generation** | Colaborar con nuestro equipo comercial para crear estrategias efectivas de marketing y ventas.
- **Online Advertising** | Diseñar y ejecutar campañas publicitarias efectivas en Google Ads, Meta y otras plataformas publicitarias online.
- **Linkedin Strategy** | Utilizar Sales Navigator y otras herramientas para la generación de leads en LinkedIn.
- **Marketing performance measurement (MPM)** | Realizar análisis de métricas y rendimiento para identificar oportunidades de mejora y ajustar nuestras estrategias según sea necesario.

**Requisitos**:

- Experiência en marketing B2B
- Capacidad para liderar proyectos de forma autónoma.
- Excelentes habilidades de comunicación y colaboración para trabajar efectivamente con otros departamentos.
- Capacidad de analizar y utilizar datos para optimizar el rendimiento de las campañas.
- Habilidad para analizar y reportar datos de rendimiento de las campañas, y utilizarlos para tomar decisiones y ajustar estrategias.
- Conocimiento de los KPIs (indicadores clave de rendimiento) relevantes para medir el impacto de las campañas publicitarias.
- Haber trabajado previamente con un CRM.
- Conocimiento y experiência en el uso de herramientas de análisis y seguimiento de métricas de campañas publicitarias en plataformas digitales, como Google Analytics, Facebook Ads Manager, entre otras.

**Valorable**:

- Dominio de inglés.
- Experiência en el sector de software y/o de la construcción.
- Experiência en la creación y gestión de estrategias de generación de leads en Linkedin.
- Experiência en la gestión de herramientas de Sales y/o Marketing automation.
- Experiência en la creación y gestión de campañas publicitarias en Google Ads, Meta LinkedIn y otras plataformas publicitarias online.
- Capacidad para conceptualizar y diseñar creatividades atractivas y efectivas para plataformas digitales.

**Ofrecemos**:

- Oportunidades de formación y desarrollo profesional.
- Ambiente de trabajo colaborativo y dinámico.
- Jornada completa y contrato indefinido.
- Trabajo mixto: Unos días en la oficina y otros días desde casa.
- Bonificaciones extras por objetivos cumplidos.

Tipo de puesto: Tiempo completo



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