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Marketing Coordinator

hace 4 meses

Bogotá, Bogotá D.E., Colombia British Council A tiempo completo
Marketing Coordinator (Specialist), Cultural Engagement, Americas

Date:26-Apr-2023

Location:
Bogota, Americas, CO

Company:
British Council

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.

We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK.

We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In we reached 650 million people.

Pay Band: 6/G - $ COP or 27,978 MXN

Contract Type:
Indefinite

Location:
Flexible in Colombia or Mexico

Closing Date:
advert will close on

Monday, May 8, 2023 at 23:59 Colombia time.

Role Purpose


We have an exciting opportunity for a talented individual to join our team as a Marketing Strategist for Cultural Engagement in the region.

In this role, you will work closely with the Regional Head of Marketing to develop and execute marketing strategies and plans that align with our global marketing strategy and brand.

You will partner with our Cultural Engagement team to ensure that all regional and country marketing programs are effective in meeting our targets and KPIs.

With your expertise and collaboration, we will continue to expand our impact and reach in the region and beyond. Don't miss out on the chance to make a real difference in the world of marketing and cultural engagement.

Main accountabilities but not limited to the following

  • Following guidance from the Regional Head of Marketing, CE, plans and executes marketing plans for CE across the region, agreeing the programmes, delivery mechanisms, budgets and resources.
  • Develops and executes CE campaigns to support a variety of routes to market and maximise impact and share of voice.
  • Provides marketing feedback to help win donor business and shape partnership strategies within the region.
  • Applies professional marketing expertise to develop and enhance CE marketing strategies, plans and approaches for the region.
  • Applies core technical and professional knowledge to identify and assess current state of regional CE marketing, suggests opportunities for improvement and supports the development of new or improved practice to drive business growth and reduce duplication of activities and expenditure.
  • Supports others in understanding of the context, opportunities and challenges for regional CE marketing functions and teams.
  • Makes appropriate linkages to issues in the country, strategic business unit and region, to help ensure that the development of CE marketing strategies and plans is based on informed business insight and joinedup thinking.
  • Proactively seeks internal customer and other stakeholder feedback to monitor satisfaction with the provision of marketing services for regional CE and specialist advice and support, enabling improvements to be made where issues are identified.
  • Supports the implementation of new CE marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment across the region and to regional/global CE marketing strategy.
  • Leads and drives a clear focus on audiences and market segmentation for the region.
  • Champions the deployment of the British Council brand, monitors compliance, and manages interventions to address and resolve reasons for noncompliance.
  • Where required, using agreed corporate systems and processes, plans and manages the budget for specific CE initiatives and programmes as guided by the Regional Head of Marketing, CE.
  • Shows an understanding of value for money/cost effectiveness in the advice, recommendations and service support they provide to colleagues in the business teams supporting them to achieve the best results from their projects, products and services.
  • Proactively participates in the Marketing Community of Practice and network of marketing professionals developing good working relationships with marketing colleagues across the organisation and the business & operational teams across the cluster they support.
  • Plans and prioritises own work activities to ensure effective delivery of marketing activities for the country over a quarterly to annual time horizon.
  • Shares intelligence, experience and ideas to support the regional Marketing and Communications team in identifying/developing new ways in which marketing could positively impact upon the British Council's operational efficiency and effectiveness.

Requirements of the role

  • Experience in
- developing marketing strategies and plans within a large and complex organisation
- the design and delivery of plans to support programmes / products
- providing oversight and coaching on the de