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International Customer Insights Marketing Manager
hace 4 meses
Company Overview:
At Motorola Solutions, we're guided by a shared purpose - helping people be their best in the moments that matter - and we live up to our purpose every day by solving for safer.
That's mission -critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view.
We're solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that's critical to connect those in need with those who can help.
The work we do here matters.Department Overview:
The International Marketing team is responsible for developing and executing all marketing programs and tactics across the Asia Pacific, Europe, Middle East, Africa, Latin America and Caribbean regions.
A core focus of the department is to drive customer advocacy, account engagement, demand generation and sales enablement.The team oversees all regional marketing strategies, development programs and campaigns including:
field marketing support, account-based marketing, content generation, thought leadership initiatives, enablement, customer experiences, events, & marketing ROI metrics.
**We are recruiting for an experienced marketer who can be an individual contributor and support the growth strategy of the International business through compelling and engaging content that communicates our value propositions, drives awareness and creates demand for our safety and security ecosystem.
As International Customer Insights Marketing you will:
- Enable the marketing and selling of both complex solutions and cross-sell product combinations by developing value propositions and optimised messaging for specific solutions and audiences.
- Develop and orchestrate the accountbased marketing strategy in partnership with Sales, Digital Campaigns and Field Marketing, to achieve business goals.
- Develop an indepth understanding of customer and prospect requirements and represent the voice of the customer/prospect within the organisation.
- Provide effective sales and marketing tools that enable the sales teams to successfully win new business.
- Develop, implement and maintain detailed multiquarter marketing roadmaps for critical launches and campaigns for the International sales region.
- Provide the vertical marketing strategy in partnership with the Digital & Field Marketing teams and Global Product Marketing team, to achieve business goals. (e.g. set goals, define value prop, establish vertical narrative)
- Be a dynamic creator of materials used by our business. Must demonstrate strong curiosity in and understanding of public safety and enterprise security markets, and an ability to translate this interest into thoughtprovoking materials, such as white papers, infographics, articles, social media posts, etc, to drive interest through education.
- Manage stakeholders, forging strong working relationships across global marketing, PR and International sales leadership.
- Understand Motorola Solutions' government and enterprise markets and their evolving needs for missioncritical technologies.
- Partner with Sales Strategy and regional stakeholders to drive solution sales enablement activities.
Basic Requirements:
- Ideally 5+ years of B2B sales and/or marketing experience with 1+ years of experience in product marketing.
- Proven track record designing, executing, and measuring integrated marketing campaigns and outbound programs in partnership with sales in a highgrowth environment.
- Experience in evolving marketing programs based on performance data, groundlevel feedback from sales and understanding of the business.
- Experience in content creation and marketing experience in the technology industry (preferably in B2B).
- Broad technology awareness with a passion and specific knowledge of digital communications, networking technologies and softwareasaservice.
- Excellent storytelling skills with the ability to understand complex technical concepts, customer benefits, and operational value.
- Strong attention to detail, strong project management and time management skills.
- An established track record of developing impactful marketing content from conception through to execution.
- Experienced in copywriting and editing whilst adhering to brand and tone of voice guidelines.
- Experience in product marketing in a B2B environment is preferred. Bachelor's Degree (B.S. /B.A.) required; relevant fields of study include Marketing, International Studies and Business.
- Fluent in Spanish & English. Portuguese is also preferred.
Travel Requirements: 10-25%
Relocation Provided:
None
Position Type:
Experienced
Referral Payment Plan:
Yes
_ EEO Statement_
Motorola Solution
