PPC & Paid Social Media Ads Specialist

hace 3 meses

Bogotá Cundinamarca, Colombia Westgate Managing Capital. A tiempo completo

At Brightly Digital, we specialize in delivering innovative digital marketing solutions that drive business growth. Our core services include web design, paid advertising (Google Ads, Meta Ads), SEO, and online marketing strategy.

We work closely with clients to create data-driven campaigns that maximize ROI and improve their online presence. Our team is passionate about staying at the forefront of digital trends to provide cutting-edge solutions tailored to our clients' needs.

**Job Summary**:
We are looking for an experienced Paid Ads Specialist with a minimum of 3 years of experience managing PPC campaigns across Google Ads and Meta (Facebook & Instagram).

The specialist will develop, execute, and optimize paid advertising strategies to drive measurable results and improve ROI. This is a full-time, 1-year contract position with the potential for annual renewal based on performance.

**Key Responsibilities**:

- Design, launch, and manage Meta Ads (Facebook & Instagram) and Google Ads campaigns.
- Perform keyword research, audience segmentation, and competitor analysis to refine strategy.
- Optimize ad creatives, copy, and landing pages to enhance performance and conversion rates.
- Continuously monitor campaign metrics (CTR, CPC, CPA, ROI) and make data-driven optimizations.
- Conduct A/B testing to improve ad creative performance.
- Report regularly on campaign performance and provide actionable insights for future improvements.
- Efficiently manage ad budgets to maximize ROI.
- Stay up-to-date on changes and trends in paid advertising and digital marketing platforms.
- Work closely with cross-functional teams to ensure ad alignment with brand messaging and marketing goals.

**Requirements**:

- **Minimum 3 years of experience** in PPC (Google Ads) and Social Media Ads (Facebook & Instagram).
- Proficiency in both **technical campaign management** and **strategic planning** for paid media.
- Certifications in Google Ads, Meta Ads (Facebook Blueprint), or equivalent.
- Hands-on experience with Google Analytics, Google Tag Manager, and Facebook Pixel.
- Strong ability to analyze data and make data-driven decisions to improve campaign performance.
- Excellent communication skills for collaborating with various teams.
- Ability to manage multiple campaigns and meet deadlines.

**Nice-to-Have**:

- Experience with additional platforms (LinkedIn Ads, TikTok Ads, YouTube Ads).
- Graphic design and copywriting skills.
- Experience working with international clients or in diverse industries.

**What We Offer**:

- 1-year renewable contract with the potential for growth.
- Opportunities for career development and continuous learning.
- A dynamic and supportive remote work environment.

**Job Types**: Full-time, Contract
Contract length: 12 months

Application Question(s):

- Are you able to work 9am to 5pm (EDT - Toronto time)

**Experience**:

- PPC (Google Ads): 3 years (required)
- Social Media Ads: 3 years (required)

**Language**:

- English (required)

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