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Channel Specialist
hace 2 meses
Description
:Position: Channel Specialist (On / Off Trade)
Area: CMO
Location : Bogotá
Misión:
Definir la estrategia de los canales E-Commerce, HD, C&C, Conveniencia y Droguería a mediano y corto plazo para lograr el desarrollo de la categoría y crecimiento de las marcas DIAGEO en los diferentes canales a su cargo. Asegurando involucrar la estrategia de marca y categoría con las necesidades del cliente, shopper y consumidor en el mundo físico y digital.
Responsabilidades principales:
Identificación de insights y tendencias del canal pensando en el E2E (Cadena de valor, modelos de atención, shopper, cliente y categoría) para asegurar el desarrollo más eficiente del mismo. Construcción y entrega de inputs para la construcción del Trade Strategy Planeación del channel business plan , asegurando la integración de necesidad de canal junto con los de desarrollo de shopper, NRM y categoría para que exista un solo plan comercial. Debe incluir BB, coberturas, Kpis y presupuesto. (En el establecimiento de las actividades de canal, debemos asegurar la replicabilidad en mundo digital si aplica). Desarrollo/actualización de la película de éxito para sus canales basados en todo los SALES DRIVERS y ecosistemas de venta, tanto físicos y digitales. Garantizando la estrategia de las marcas foco en el canal de venta con base los guidelines de ejecución. Priorizar y alinear con sales efectiveness la película de éxito y sus objetivos para garantizando que se prioricen e implementen en los sistema de evaluación y reward. Desarrollo y entrega del archivo de planeación y del MacroPlanner en modo de venta persuasiva, incluyendo toda la información requerida (Kpis, despliegue a nivel de distribuidor, región, clientes, etc.) Definición de clientes, inversiones y grow drivers para clientes con acuerdo comercial . Entregar el formato de JCP con los guidelines de ejecución. Optimizar el retorno de la inversión de sus canales, velando por el performance management de sus canales (P&L) y seguimiento del presupuesto para garantizar cumplimiento de los KPIS definidos Responsable de la administración de presupuesto de TS/A&P BTL (Cargue PO, revisión de plataformas, provisiones, GR's, seguimiento a la facturación, housekeeping). Incluye Plataformas Athena/Coupa, asegurando el cumplimiento de las políticas y la efectividad de ejecución del presupuesto y el impacto en el P&L. Se incluye plataformas de digital para channel de digital. De acuerdo al seguimiento de Performance mes a mes del canal , debe liderar y alinear las implicaciones de volumen para alimentar el S&OP en consenso con los BU. En este orden, debe alienar con Shopper cualquier implicación en sus BB para modificación o inclusión. Responsable de construir la agenda de learnings junto con CP&A y Shopper con el fin de traer los aprendizajes y desarrollar planes más eficientes en el futuro. Incluye la realización de M&E’s (pre y post).KPIs:
Ejecución de presupuesto en línea con el P&L y cumplimiento de los %RR TS del canal a cargo % Cumplimiento de los Objetivos de PDE % Cumplimiento de los Objetivos de volumen y Valor de su canal Incremento de ROS e Incremento de DN de acuerdo con el potencial de las marcas en su canal Deployment de planes de canal on time (según tiempos del proceso de planeación – cumplir milestones)Relaciones clave para el performance del rol:
Colaboraciones: Sales, Mercadeo, Shopper Marketing, CP&A, Catman, SFinance, Sales Efectiveness, Capabilities, RGM Interdependencias: Sales, Shopper Marketing, CP&A, Catman, Finance, Sales Efectiveness, Capabilities, RGMCompetencias y experiencia requerida:
PerfilProfesional en áreas afines a administración.Experiencia comprobable en planeación estratégica Experiencia previa en áreas comerciales, liderando equipos de campo, idealmente en el canal Functional SkillsPlaneación estratégicaLiderazgo y habilidad para movilizar a otrosSensibilidad financieraData análisis Power Skills Comunicación asertivaTrabajo en equipoPriorizaciónWorker Type :
RegularPrimary Location:
Bogota - IMCAdditional Locations :
Job Posting Start Date :
2024-07-12-
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